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  1. Workplace News & Trends
  2. The Power of the GROW Coaching Model
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Blog

The Power of the GROW Coaching Model

November 18, 2024 | SHRM Advisor

Asking the right questions, whether in professional settings, personal conversations, or academic research, is an art that opens up new possibilities and insights. And it is this valuable skill that a GROW coaching model harnesses.

GROW leverages 'asking the right question' and stimulating both mentor and mentee to work towards the answers. Let's understand the framework in depth.

How Does the Model Work?

GROW acts as an employee growth and development roadmap. It enables managers to help their mentees gain personal insight into their growth and achieve personal and professional success. Here's a closer look at each step and questions you can ask your people to achieve better coaching outcomes.

Goal

As with any process that requires the definition of goals before the work begins, the first stage of the GROW model is about deciding what is expected of a mentee or where they want to be seen. 

The model requires both the mentor and mentee to work together to define the goals of the learning process. These goals should be SMART (specific, measurable, achievable, relevant, and timed). For example, a sales representative can be asked to ‘Generate 100 qualified leads every quarter in the 24-25 financial year’ as a SMART goal.

Reality

The second stage focuses on identifying where the employee currently stands, helping them chart the course for the future. Going back to our example above, a sales rep who is planning to organize an event to increase leads and network might be asked the following questions:

  • Have you finalized the venue?

  • How many people have you contacted so far?

  • How many will be attending the event?

  • What is required to make the event successful?

Options

This stage is also known as 'obstacles'. There will inevitably be 'obstacles' when working towards a goal. This stage requires the mentor and mentee to identify these obstacles and find a way to deal with them to make progress. It entails exploring the options available to us.

In this phase, participants are encouraged to brainstorm options and strategies, daring to consider options we would take if everything were possible. A coach's role here is to push for "What else?" 

The questions that can be asked are:

  • What would happen if we tried this method of reaching our prospects?

  • From the past event, what have you learned from what has NOT worked?

Will Do

The final stage of the process is when the mentee commits to taking decisive action to move towards their goal. An action plan is made, which incorporates the mentee's ideas and the coach's final direction. This plan encompasses certain rules and deadlines that facilitate the realization of realistic advancements. 

Otherwise, potential challenges that might be met on the way are signified. Some of the potential solutions are discussed, mainly an overview of the help needed in the process.

Questions that can be asked are:

  • Who will you talk to throughout the event planning?

  • Are there any other metrics you have decided to measure the event's success?

  • How committed are you to this action?

GROW Coaching Model: An Ode to Self-Directed Learning

The idea of the GROW model is to suggest a way for mentors to have a powerful impact while empowering mentees to achieve greater autonomy. The framework calls for mastery of the art of asking the right questions. These questions help make discoveries, open up new horizons of thinking, facilitate communication for problem-solving, and motivate individuals to commit to resulting actions for organizing common goals.

The principles of the GROW model lay the groundwork for any effective coaching practice that can be used by people and businesses to achieve success within today’s complex environment.

 


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