Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus convallis sem tellus, vitae egestas felis vestibule ut.

Error message details.

Reuse Permissions

Request permission to republish or redistribute SHRM content and materials.

Brand Aid for HR Professionals

Everything HR professionals need to know about positioning themselves, their companies and their departments for success.

 5Branding.jpgIt’s one of the biggest business buzzwords of the 21st century, but when it comes down to it, branding is not so complicated. It just means learning how to send a strong, consistent message that communicates who you are and what you stand for.

We asked a personal branding expert, marketing consultant and senior-level executive for their advice on how HR can create and maintain a strong brand on a personal, professional and departmental level—and include a few tips for how to use digital badges, tweets and creative names to showcase all of your best sides.

Check out their perspectives below to learn more about branding yourself, your department and your company.




Brand Yourself: Dorie Clark

Brand HR: Ron Thomas

Brand Your Company: Carla Johnson


​An organization run by AI is not a futuristic concept. Such technology is already a part of many workplaces and will continue to shape the labor market and HR. Here's how employers and employees can successfully manage generative AI and other AI-powered systems.