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Regional Retail Sales Manager

Job Summary:

The Regional Retail Sales Manager will oversee and coordinate all retail activities in an assigned region.

Supervisory Responsibilities:

  • Hires and trains store managers.
  • Organizes and oversees the schedules, territories, and performance of store managers.
  • Conducts performance evaluations that are timely and constructive.
  • Handles discipline and termination of employees in accordance with company policy.


  • Provides leadership to the assigned region, overseeing retail activities and stores.
  • Reviews and analyzes regional sales and operational records and reports; uses data to project sales, determine profitability and targets, and to identify potential new markets.
  • Collaborates with store managers to develop sales goals for each location, monitors progress toward those goals, and develops strategies to attract and retain customers.
  • Develops marketing programs and promotions to increase sales and/or introduce new products and services.
  • Identifies opportunities for improvement in the store region; designs and implements training, strategies, policies, goals, and other resources to maximize productivity and morale.
  • Schedules and directs regular sales meetings and events to share information, set and revise goals, and to increase morale.
  • Collaborates with executive leadership to develop territories, sales quotas, and strategies.
  • Prepares and implements district-wide budget; monitors and approves expenses.
  • Maintains knowledge of market, competition, and best practices and trends in sales techniques and strategies.
  • Performs other duties as assigned.

Required Skills/Abilities:

  • Strong verbal and written communication skills.
  • Excellent sales and customer service skills, with proven negotiation skills.
  • Excellent math skills to draft and implement budgets and conduct data analysis.
  • Excellent supervisory and leadership skills.
  • Thorough understanding of companys products and/or services, and those of immediate competitors in the surrounding market.
  • Proficient with Microsoft Office Suite or related software.

Education and Experience:

  • Bachelors degree in Business, Marketing, Finance, or related field; OR
  • Extensive experience as sales manager required.

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
  • Must be able to regularly travel throughout region.


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