Annual Enrollment (AE) isn’t just a box to check off, or a chore to get through. It’s a golden opportunity. You can set your organization up to simplify operations and engage employees all year. Join three industry experts who will unpack how communication, smart HR tech, and support from real people can all work together to turn AE into your strategic advantage.
You'll learn about marketing-inspired communication strategies that cut through the noise to reach all employees, how new AI tools can simplify decisions and personalize the employee experience while making life easier for HR, and how empathetic, high-touch service center support ensures employees feel confident and cared for when choosing benefits.
You’ll leave this webinar ready to tackle annual enrollment and:
- Deliver clear, engaging employee communications that meet their needs.
- Understand how AI can improve workflows and enhance the human connection.
- Offer personalized decision-making support for employees.
- Leverage AE as an opportunity to boost trust and engagement year-round.
Sign up today and take the first step toward transforming your AE strategy!
Meet the Presenters
-
Alyssa Zeff
Leads the bswift Communication Agency. She has more than 20 years of communication experience. Alyssa provides strategic counsel, communication planning, and creative implementation. She comes to bswift from her role as Senior VP of Davis & Company, a bswift subsidiary. Previously, Alyssa was Senior Director of Global Corporate Communications and PR at BD, a global medical technology firm. At BD, she led internal and corporate communications worldwide. Alyssa holds a BA in Communication Studies from Vanderbilt University.
-
Eric Strom
Leads bswift’s Service Center, overseeing industry-leading customer service delivery and strategy. With more than 25 years of experience in benefits administration, Eric prioritizes cutting edge technology, investment in people, and a strong focus on serving the customer. Previously, Eric was Customer Care Solutions Leader, where he developed omnichannel customer service solutions. Eric holds a bachelor’s degree in finance from Miami University in Oxford, Ohio, and is a graduate of the Executive Management Program at Rollins College.
-
Trent York
Brings over 20 years of product development experience in the benefits and healthcare technology space. At bswift, he leads the teams driving innovation across the company’s core platforms, data integrations, and administrative user experience. Prior to joining bswift, Trent oversaw development for FSA, HSA, COBRA, and commuter benefit programs. Trent is passionate about leveraging emerging technologies—including AI—to simplify the benefits experience and deliver measurable business value. He studied mathematics at Northeastern State University and mechanical engineering at Oklahoma State University.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.