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Maximizing Recognition ROI: Elevating ERGs as Culture-Driving Forces through Strategic Recognition


Available On Demand

Register Now

ERGs have long been seen as culture-building communities, but leading organizations are proving they can be powerful catalysts for engagement, leadership development, and belonging. The key? Aligning your recognition and ERG strategies.

When recognition is intentionally woven into ERGs, organizations amplify their impact—strengthening belonging and reinforcing a culture of appreciation. This session will explore how recognition and strategic alignment can elevate ERGs into culture-driving forces that shape the employee experience.

Learn to:

  • Maximize your recognition ROI by aligning your recognition program with your ERG initiatives.
  • Align ERGs with leadership development and organizational culture strategies.
  • Measure and showcase ERG impact to strengthen recognition ROI.
  • How to build a framework that positions ERGs as integral to a thriving workplace culture.

Meet the Presenters

  • Guest headshot
    Meisha-ann Martin

    Meisha-ann Martin, Ph.D., is the Vice President of People Research at Workhuman, the company revolutionizing the way employees celebrate, connect with, and appreciate each other in the workplace. Martin has a personal passion for diversity, equity and inclusion and loves using data and analytics to identify and remedy inclusion gaps in the employee experience. She is considered a people analytics/employee experience expert as she has led these efforts in companies like Flex, JetBlue and Raymond James Financial and is the former head of talent experience at ServiceMaster. Martin has fifteen years of experience working in people analytics and employee engagement across a variety of different industries.

  • Guest headshot
    Maceo Owens

    Maceo Owens is the Founder of The ERG Movement and a Gen Z global thought leader in the ERG space, has made a significant impact as a keynote speaker and ERG coach for numerous organizations worldwide. With an impressive track record of empowering companies, Owens has been recognized and featured in prominent publications, including FORBES. Her expertise and insights have earned her accolades and spotlights across various platforms, solidifying her reputation as a trusted authority in the field of Employee Resource Groups (ERGs).

Webinar Sponsor
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This webinar is sponsored by Workhuman.

SHRM Recertification Provider

SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.

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