The Myth of Resistance: Why Adaptability Is Your Biggest Advantage

Top-ranked Futurist, 2x Bestselling Author

One of Forbes' Top Futurists, Heather E. McGowan is a sought-after future-of-work strategist, keynote speaker, and 2x bestselling author. She equips leaders and organizations to navigate relentless change by activating their most critical resource: their people. By teaching audiences to ask better questions, she enables them to adapt at the speed of possibility to Solve Tomorrow's Problems™.br>

Heather’s audiences range from startups and government organizations to publicly traded Fortune 500 companies, including Google, JPMorgan Chase, Accenture, Mastercard, FedEx, AT&T, and Kaiser Permanente. Whether she's engaging in intimate conversations with senior executives or delivering keynotes to thousands, she transforms perspectives through data-driven insights, powerful visual frameworks, and practical optimism. Her approach helps organizations turn their distinctly human capabilities—adaptability, empathy, and curiosity—into strategic advantages in times of rapid change. 

Heather's approach to innovation was shaped by her early career as an industrial designer. At Safety 1st, she helped transform the company known for its "Baby on Board" sign in to a comprehensive baby safety products' leader, developing multiple top-selling products. Her success continued at Wilson Sporting Goods', where she designed award-winning tennis footwear. Her innovative work extended to medical devices, where she designed surgical equipment controls, and sustainable consumer goods, creating a groundbreaking recyclable razor system that remains in production two decades later. 

This hands-on experience taught her that true innovation isn't just about finding solutions—it's about asking better questions to Solve Tomorrow’s Problems. After earning her MBA from Babson College, Heather expanded into socially responsive investing and later led RISD's Center for Design and Business, helping organizations integrate user-centric design thinking into business strategy. 

As Strategic Architect at Philadelphia University (now Jefferson University), Heather created an awardwinning, interdisciplinary college focused on innovation. Her achievements included integrating 18 existing programs into a new core curriculum and creating an immersive design thinking-based program. The curriculum won the Core 77 top National Design Award for Education. 

Heather’s emergence as a global thought leader began with a viral LinkedIn series on the future of work—reaching 100,000 readers in 24 hours—which sparked speaking invitations worldwide. Often quoted in The New York Times, Pulitzer-prize winning columnist Thomas Friedman referred to Heather as an “oasis” for her insights into the future of work. Her bestselling books include The Adaptation Advantage, which became an accidental guide to the pandemic, and The Empathy Advantage, named a Top 10 Business Book of 2023. 

Heather holds a BFA in Industrial Design from Rhode Island School of Design, an MBA from Babson College focused on Entrepreneurship, and was recently awarded an honorary Doctorate of Fine Arts from Pennsylvania College of Art and Design for her contributions to innovating education. 

Personal experiences, like mobilizing 7,000 strangers to find a life-saving bone marrow donor for her brother, fuel Heather's unwavering optimism and core belief: humans are wired to help each other achieve extraordinary things. This drives her mission: to help leaders Solve Tomorrow's Problems™ by teaching them to ask better questions today.