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Job Summary:
The Public Relations and Fundraising Manager will design and plan initiatives to create and maintain a positive public image for the company.
Supervisory Responsibilities:
- Hires and trains public relations staff.
- Organizes and oversees the schedules and work of public relations staff.
- Provides constructive and timely performance evaluations.
- Handles discipline and termination of employees in accordance with company policy.
Duties/Responsibilities:
- Identifies audience, including new and potential clients and members; develops a communication strategy and voice appropriate for reaching that audience.
- Through public-facing communication, develops and maintains a positive public image for the organization.
- Collaborates with management to develop the organizations vision statement, mission statement, public policies, and related messaging.
- Collaborates with marketing and advertising staff to ensure marketing campaigns are consistent with the organizations public image.
- Develops and implements a long-term plan to communicate the company's mission statement internally and externally.
- Drafts and implements crisis management strategies to mitigate negative media exposure and other similar risks.
- Composes, reviews, and/or distributes press releases and other public-facing communication.
- Promotes community events involving the company.
- Oversees and organizes fundraising activities.
- Drafts and distributes materials to promote fundraising efforts.
- Ensures compliance with applicable laws, regulations, or guidelines related to fundraising.
- Performs other duties as assigned.
Required Skills/Abilities:
- Extensive knowledge of public relation principles and strategies.
- Extensive knowledge of fundraising best practices and strategies.
- Excellent public speaking skills.
- Excellent written communication skills with a proven ability to write in a journalistic style that is customary for external publications.
- Excellent interpersonal and networking skills with the ability to build and maintain relationships with media contacts and outlets.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Proficient with Microsoft Office Suite or related software.
Education and Experience:
- Bachelors degree in Public Relations, Communications, Journalism, Marketing, or related field required.
- Three to five years of experience in public relations, communications, or related field required with supervisory experience preferred.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
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