Employee engagement is crucial for the success of any organization today. The younger workforce looks for jobs with a sense of purpose and stays more productive and committed when they feel connected to their work. They thrive in workplaces that offer recognition, rewards, work-life balance, flexibility, and collaboration.
In India, many employees are leaving their jobs quietly due to disengagement and toxic work environments. Nowadays, good benefits and pay alone aren't enough to keep employees from leaving. To address the growing issue of employee turnover and the talent gap, organizations need to prioritize engaging their employees.
In this article, we’ll explore the impact of employee engagement and its relationship to organizational success.
How Does Employee Engagement Matter?
There is a strong link between employee engagement and business prosperity. Increased productivity, improved performance, lower turnover, better recruitment, and even higher earnings per share (EPS) are among the benefits of increased employee engagement.
A Gartner survey of nearly 3,500 employees found that those who report being energized and excited about their work are 31% more likely to stay with their organization, more likely to go above and beyond (discretionary effort), and 15% more likely to contribute to initiatives.
Employee engagement is a measure of how committed employees are to the organization, including how invested they are in its goals and principles.
To achieve organic growth and survive disruption, organizations need more than enough work—they need exceptional performance. And they get it by engaging their people. But as the work environment changes—with new patterns of where, when, and how people work—engagement can become more challenging.
Employee expectations and demands have shifted, and leaders have to adapt, too. They need to create more intentional experiences while driving results and managing high levels of emotional labor.
3 Steps to Building a Highly-Engaged Workforce
Whether you're just starting or looking to improve your company's culture, here are three key steps to help you build a highly engaged workforce.
- Adopt a Fast Feedback Approach to Fuel Engagement
Employees appreciate regular performance feedback from their leaders, managers, and colleagues. They want to gain insights that will enhance their skills and future growth potential. Additionally, employee feedback is critical to engagement. This means managers should have regular conversations with their team members, providing timely and relevant feedback. For instance, if an employee completes a project, the manager should promptly offer constructive feedback that highlights what was done well and areas for improvement.
Adopt a rapid feedback approach where employees receive feedback that is frequent, accurate, targeted, and timely. Managers can do this by maintaining an ongoing dialogue with employees with conversations that provide timely, in-the-moment feedback that's inspiring, educational, and actionable.
For example, a manager might close a team meeting by commenting on how much they appreciated the team’s attendance and great ideas for a new initiative. The leader's remarks highlight the benefits of the team's preparation and suggest strategies to make the next meeting even more effective.
Make Work ‘Purposeful’
With greater purpose, employees engage more deeply, and companies that articulate their purpose more clearly see greater growth, global expansion, and successful transformation. Employees expect to find meaningful purpose in where they work and how they work. Employers must help meet this need or be prepared to lose talent to companies that do.
Managers can start by setting aside time for the team to reflect on how the company impacts the world. Giving employees space to connect their personal purpose with the organization's goals can lead to meaningful benefits. When individuals align their sense of purpose with the company’s mission, it positively affects both their well-being and the organization's performance, creating a cycle of growth and fulfillment.
Celebrate Achievements and Share Challenges
Some employees and companies think it's counterproductive to pause and celebrate successes when there's more work to be done. However, the opposite is true. Taking time to celebrate not only highlights the lessons learned but also strengthens team relationships, making future successes more achievable. Recognizing achievements allows managers and leaders to appreciate their team's hard work and reinforce their commitment to the organization's goals and values.
Work celebrations can take many forms, including:
Recognition at weekly team meetings
Monthly awards
On-the-spot appreciation
Spontaneous lunchtime treats
Motivational trips or company retreats
Annual awards ceremonies
Like any personal relationship, building friendships at work takes time and effort. Celebrating small victories together can be a powerful catalyst for strengthening and deepening work relationships.
Employee Engagement for Organizational Excellence
The numbers don’t lie—happier, more engaged employees make all the difference. Companies with engaged teams see less turnover and better profits. It’s simple: when people are happy and connected to their work, everything runs better. Investing in your people isn’t optional anymore—it’s the key to staying competitive. A highly engaged workforce isn’t just a nice bonus; it’s what drives real success and keeps the business moving forward.
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