Skip to main content
  • Foundation
  • Executive network
  • CEO Circle
  • Enterprise Solutions
  • Linkage Logo
  • Store
  • Sign In
  • Account
    • My Account
    • Logout
    • Global
    • India
    • MENA
SHRM
About
Book a Speaker
Join Today
Renew
Rejoin Now
Renew
  • Membership
  • Certification
    Certification

    Smiling asian student studying in library with laptop books doing online research for coursework, making notes for essay homework assignment, online education e-learning concept
    Get Certified!

    Be recognized as an HR leader with your SHRM-CP or SHRM-SCP credential.

    • How to Get Certified

      Demonstrate your ability to apply HR principles to real-life situations. No other HR certification compares.

      • How to Get Certified
      • Eligibility Criteria
      • Exam Details and Fees
      • SHRM-CP
      • SHRM-SCP
      • Which Certification is Best for Me
      • Certification FAQs
    • Prepare for the Exam

      Give yourself the best chance to pass your SHRM certification exam.

      • Exam Preparation
      • SHRM BASK
      • SHRM Learning System
      • Instructor-Led Learning
      • Self-Study
      • Study Aids & Add-ons
    • Recertification

      Recertify your SHRM Credentials before your end date!

      • Specialty Credentials
      • Qualifications
  • Topics & Tools
    Topics & Tools

    Stay up to date with workplace news and leverage our vast library of resources to streamline day-to-day HR tasks.

    The white house in washington, dc.
    Executive Order Impact Zone

    Do not abandon, but evaluate and evolve. It is about legal, equal opportunity for all.

    • News & Trends

      Follow breaking news and emerging workplace trends.

      Legal & Compliance

      Stay informed on workplace legal updates and their impacts.

      From the Workplace

      Explore diverse perspectives from your peers on today's workplaces.

      Flagships

      Get curated collections of podcasts, videos, articles, and more produced by SHRM.

    • HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • Workplace Technology
      • Workplace Violence Prevention
      SEE ALL
      SHRM Research
    • Tools & Samples

      Access member resources and tools to streamline HR tasks.

      • Forms & Checklists
      • How-To Guides
      • Interactive Tools
      • Job Descriptions
      • Policies
      • Toolkits
      SEE ALL
      Ask an Advisor
  • Events & Education
    Events & Education

    SHRM25 in San Diego, June 29 - July 2, 2025
    Join us for SHRM25 in San Diego

    Register for the World’s Largest HR Conference being held on June 29 - July 2, 2025

    • Events
      • SHRM25
      • The AI+HI Project 2025
      • INCLUSION 2025
      • Talent 2026
      • Linkage Institute 2025
      SEE ALL
      Webinars
    • Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

      Specialty Credentials

      Demonstrate targeted competence and enhance credibility among peers and employers.

      Qualifications

      Gain a deeper understanding and develop critical skills.

    • Team Training & Development

      Customized training programs unique to your organization’s needs.

  • Business Solutions
  • Advocacy
    Advocacy

    Make your voice heard on public policy issues impacting the workplace.

    Advocacy
    SHRM's President & CEO testifies to Congress on "The State of American Education"
    • Policy Areas
      • Workforce Development
      • Workplace Inclusion
      • Workplace Flexibility & Leave
      • Workplace Governance
      • Workplace Health Care
      • Workplace Immigration
      State Affairs

      SHRM advances policy solutions in state legislatures nationwide.

      Global Policy

      SHRM is the go-to for global HR leaders and businesses on workplace matters.

    • Advocacy Team (A-Team)

      SHRM’s A-Team is a key member benefit, giving you the tools, insights, and opportunities to shape workplace policy and drive real impact.

      Take Action

      Urge lawmakers to support policies that create lasting, positive change.

      Advocacy & Legislative Resources

      Access SHRM’s curated policy materials and content.

    • SHRM-Led Coalitions
      • Generation Cares
      • The Section 127 Coalition
      • Learn More & Partner with SHRM Government Affairs
  • Community
    Community

    Woman raising hand in group
    Find a SHRM Chapter

    Easily find a local professional or student chapter in your area.

    • Chapters

      Find local connections from over 607 chapters and state councils and create your personalized HR network.

      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      SHRM Northern California

      Join SHRM members in the greater San Francisco Bay area for local events and networking.

    • Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      • Membership Advisory Council
      • Regional Councils
    • Volunteers

      Learn about volunteer opportunities with SHRM.

      • Volunteer Leader Resource Center
Close
  • Membership
  • Certification
    back
    Certification
    Smiling asian student studying in library with laptop books doing online research for coursework, making notes for essay homework assignment, online education e-learning concept
    Get Certified!

    Be recognized as an HR leader with your SHRM-CP or SHRM-SCP credential.

    • How to Get Certified

      Demonstrate your ability to apply HR principles to real-life situations. No other HR certification compares.

      • How to Get Certified
      • Eligibility Criteria
      • Exam Details and Fees
      • SHRM-CP
      • SHRM-SCP
      • Which Certification is Best for Me
      • Certification FAQs
    • Prepare for the Exam

      Give yourself the best chance to pass your SHRM certification exam.

      • Exam Preparation
      • SHRM BASK
      • SHRM Learning System
      • Instructor-Led Learning
      • Self-Study
      • Study Aids & Add-ons
    • Recertification

      Recertify your SHRM Credentials before your end date!

      • Specialty Credentials
      • Qualifications
  • Topics & Tools
    back
    Topics & Tools

    Stay up to date with workplace news and leverage our vast library of resources to streamline day-to-day HR tasks.

    The white house in washington, dc.
    Executive Order Impact Zone

    Do not abandon, but evaluate and evolve. It is about legal, equal opportunity for all.

    • News & Trends

      Follow breaking news and emerging workplace trends.

      Legal & Compliance

      Stay informed on workplace legal updates and their impacts.

      From the Workplace

      Explore diverse perspectives from your peers on today's workplaces.

      Flagships

      Get curated collections of podcasts, videos, articles, and more produced by SHRM.

    • HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • Workplace Technology
      • Workplace Violence Prevention
      SEE ALL
      SHRM Research
    • Tools & Samples

      Access member resources and tools to streamline HR tasks.

      • Forms & Checklists
      • How-To Guides
      • Interactive Tools
      • Job Descriptions
      • Policies
      • Toolkits
      SEE ALL
      Ask an Advisor
  • Events & Education
    back
    Events & Education
    SHRM25 in San Diego, June 29 - July 2, 2025
    Join us for SHRM25 in San Diego

    Register for the World’s Largest HR Conference being held on June 29 - July 2, 2025

    • Events
      • SHRM25
      • The AI+HI Project 2025
      • INCLUSION 2025
      • Talent 2026
      • Linkage Institute 2025
      SEE ALL
      Webinars
    • Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

      Specialty Credentials

      Demonstrate targeted competence and enhance credibility among peers and employers.

      Qualifications

      Gain a deeper understanding and develop critical skills.

    • Team Training & Development

      Customized training programs unique to your organization’s needs.

  • Business Solutions
  • Advocacy
    back
    Advocacy

    Make your voice heard on public policy issues impacting the workplace.

    Advocacy
    SHRM's President & CEO testifies to Congress on "The State of American Education"
    • Policy Areas
      • Workforce Development
      • Workplace Inclusion
      • Workplace Flexibility & Leave
      • Workplace Governance
      • Workplace Health Care
      • Workplace Immigration
      State Affairs

      SHRM advances policy solutions in state legislatures nationwide.

      Global Policy

      SHRM is the go-to for global HR leaders and businesses on workplace matters.

    • Advocacy Team (A-Team)

      SHRM’s A-Team is a key member benefit, giving you the tools, insights, and opportunities to shape workplace policy and drive real impact.

      Take Action

      Urge lawmakers to support policies that create lasting, positive change.

      Advocacy & Legislative Resources

      Access SHRM’s curated policy materials and content.

    • SHRM-Led Coalitions
      • Generation Cares
      • The Section 127 Coalition
      • Learn More & Partner with SHRM Government Affairs
  • Community
    back
    Community
    Woman raising hand in group
    Find a SHRM Chapter

    Easily find a local professional or student chapter in your area.

    • Chapters

      Find local connections from over 607 chapters and state councils and create your personalized HR network.

      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      SHRM Northern California

      Join SHRM members in the greater San Francisco Bay area for local events and networking.

    • Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      • Membership Advisory Council
      • Regional Councils
    • Volunteers

      Learn about volunteer opportunities with SHRM.

      • Volunteer Leader Resource Center
Join Today
Renew
Rejoin Now
Renew
  • Store
    • Global
    • India
    • MENA
  • About
  • Book a Speaker
  • Foundation
  • Executive network
  • CEO Circle
  • Enterprise Solutions
  • Linkage Logo
SHRM
Sign In
  • Account
    • My Account
    • Logout
Close

  1. Topics & Tools
  2. Workplace News & Trends
  3. Mastering Assertiveness: Non-Verbal Techniques and Leadership Tips
Share
  • Linked In
  • Facebook
  • Twitter
  • Email

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus convallis sem tellus, vitae egestas felis vestibule ut.


Error message details.

Copy button
Reuse Permissions

Request permission to republish or redistribute SHRM content and materials.


Learn More
Blog

Mastering Assertiveness: Non-Verbal Techniques and Leadership Tips

SHRM Advisor

 

Non-verbal assertiveness techniques: What to focus on, besides words? Tone, facial expressions, and body language.

 

It’s fascinating to realize that a staggering 55% of our communication is non-verbal, with only 7% being the actual words we speak and the remaining 38% conveyed through our tone of voice. This means that in meetings, interviews, and virtually any professional setting, people are paying much more attention to your body language and tone than to your words alone.

Imagine the implications of this: what you thought you communicated in that crucial meeting might not have been taken at face value. Instead, your listener was likely interpreting your body language and tone while you spoke, possibly giving them a completely different impression than you intended. Ever wondered what they might have been thinking while listening to you?

Actions Speak Louder than Words

When conveying empathy, a hug can express more than our words can ever express. At the workplace, a mere nod can show that you acknowledge someone or agree with someone. The opposite is also true. A narrowing of the eyes with the slightest shake of the head can indicate you do not agree with what someone just said. If you are not conscious of your body language and the listener is tuned to it, they can read you like a book. Our communication and behavior go hand in hand. We cannot say one thing and behave oppositely. 

Scenario:

Upon my strong recommendation, a renowned doctor agreed to meet a young physiotherapist. I arranged for the physio to join the meeting during my routine visit, intending to wait outside while they spoke. The doctor had already informed me it would be a quick discussion, just "5 minutes." He then asked me to remain seated as he conversed with the physio, and I soon found myself receiving a lesson on body language once the meeting concluded.

As they primarily conversed in Telugu, with occasional English translations for my benefit, I felt somewhat out of the loop and wondered what insights the experienced doctor was gathering from the young, hesitant physiotherapist. The interview extended beyond the expected duration, during which the doctor dominated the conversation. Upon concluding, he signalled to the physio that the interview was over. Naturally curious, I asked, "How was he?" The doctor responded, "He is good. I will refer patients to him for physiotherapy."

Intrigued, I pressed further, "I mentioned he is good, but how did you determine that, considering he didn’t speak much?" The doctor explained, "When I discussed ethics, he seemed pleased. Typically, those lacking ethics show a different reaction, which helps me discern their character." I appreciated this lesson on the importance of consciously interpreting body language. We may all observe body language instinctively, but do we do so with full awareness?

Words convey tone in a written message.

In the digital realm of work, the words we choose are closely tied to the tone we convey in written messages. Tools like Grammarly, a popular writing assistant, enhance our ability to express ourselves clearly and effectively. With features like tone suggestions, Grammarly's paid version offers samples of your email content in various tones, such as friendly or persuasive, as you write. This allows users to select the desired tone with a simple click, replacing the content accordingly. By using such tools, you can practice and refine your tone, making an informed decision about whether to continue with the assistance or write independently.

Assertiveness in Leadership

“Assertive communication in leadership involves stating clear expectations, being fair & transparent, and having difficult conversations when needed. This fosters trust, collaboration, and a positive work environment in any organization,” says Chitra Mathur, Global Head QA External—New Product Supply & Launch, Sandoz Private Limited, Hyderabad, India.

To convey criticism, leaders do not use harsh words but tact and a few crisp words. 

How an assertive boss handled a bossy manager.

Scenario:

During my tenure as a relatively junior staff member (returning woman) at work back in 2020, when everyone was working remotely, a senior marketing manager lady joined our team. We were engrossed in preparing for an upcoming webinar presentation with a tight deadline of 11 am the next day. Progress had been sluggish and it was past 7 pm when I noticed errors in the slides and brought them to the manager's attention. Despite the imminent webinar, the manager prioritized the 7 pm work day deadline over fixing the errors immediately. "This is not the way to work; you should have started the work a few days in advance. I will see it the next day," she responded, throwing her weight around a bit more.

This incident marked a departure from our workplace culture, which typically emphasized respectful communication and avoided direct criticism in front of others.

My boss, incidentally, was a role model of assertive behavior. He was copied in every email and wrote back to the manager, saying, “Cressida! Sangita is just a messenger. Please don’t shoot the messenger.” That is all, he said. Assertive leaders do not criticize their co-workers (in front of others), and when they do, it is with such brilliance that they set an example to others. 

Tips to be an Assertive Leader 

You do not have to be a leader by designation; be a leader by attitude. This was my biggest takeaway when I worked with a leadership skills and values training company that worked with young adults. 

Adopt these tips:

  1. Be firm in making decisions. The biggest issue with leaders, managers, and supervisors is their lack of decision-making ability. If you are a leader, it is your job to make decisions. Do not deflect it onto your subordinates. Take input from all, but decide, and let everyone know your decision. They will thank you for it.

  2. Communicate openly and honestly. If a manager is shrewd and manipulative, it will sooner or later come out in the open. People will also suspect from the body language and other involuntary non-verbal cues. No one will respect a dishonest leader. Eventually, this person will dig his own grave.

  3. Give clear, concise direction. A leader who cannot give clear, concise direction should not be a leader. Unclear directions can confuse your employees and bring down their productivity, for no fault of theirs. Practice clear directions and your team’s performance and organization's productivity will shoot up.

  4. Remain calm and approachable. Do not sit on a high horse since you are a boss. Leaders must always be approachable and remain calm in sticky situations. Your employees see you as a role model, so act like one.

  5. Embrace opportunities to improve. Leaders also must keep learning. Stay hungry; stay foolish—a popular quote by Steve Jobs in his commencement speech at Stanford University in 2005 inspires continuous learning in leaders. Maintain a sense of curiosity, open-mindedness, and willingness to learn.

  6. Address coworkers by their names. This is the most respectable and impartial way of addressing each coworker, including the boss. Using Sir/Madam is not required at the workplace to convey equality. Using nicknames is undesirable and often leads to people crossing coworkers' boundaries, intentionally or unknowingly.

  7. Express your needs and emotions. Your team does not know what you want and need unless you articulate it. You can refer to the ‘I statements’ (shown in part 2 of this 4-part blog series) to practice expressing your needs. In showing your vulnerability by expressing your emotions, you are doing a huge favour to your coworkers. It will make them feel safe to express their emotions. 

  8. Learn to say no. Saying no is an art. There are several ways of standing your ground or showing your assertiveness apart from being direct with a "no.". It is advisable to avoid directly and bluntly rejecting ideas or requests in the workplace. 

Some healthy alternatives are:

  • Give a reason and leave out the word "no.” Instead of a flat refusal, provide a reason for your decision. This helps the other person understand your perspective without feeling rejected.

  • Accept feelings: Acknowledge the other person’s feelings by saying something like, “I can see why this is so hard.” This shows empathy and understanding.

  • Describe the problem: Explain the issue at hand by saying, “I would like to help you out, but this is the problem.” This clarifies your position and opens up a dialogue for finding a solution.

  • When possible, substitute a “yes” for a “no.” Try to reframe your response positively, such as, “Yes, let’s do this right after this.” This keeps the conversation constructive and forward-looking.

  • Give yourself time to think. If you’re unsure, buy yourself some time by saying, “Let me think about it.” This allows you to consider your response carefully without feeling pressured.

    READ

    Are You Assertive? Measuring Your Assertiveness and Tips to Improve


Artificial Intelligence in the Workplace

​An organization run by AI is not a futuristic concept. Such technology is already a part of many workplaces and will continue to shape the labor market and HR. Here's how employers and employees can successfully manage generative AI and other AI-powered systems.



Related Content

Kelly Dobbs Bunting speaks onstage at SHRM24
(opens in a new tab)
News
Why AI+HI Is Essential to Compliance

HR must always include human intelligence and oversight of AI in decision-making in hiring and firing, a legal expert said at SHRM24. She added that HR can ensure compliance by meeting the strictest AI standards, which will be in Colorado’s upcoming AI law.

(opens in a new tab)
News
A 4-Day Workweek? AI-Fueled Efficiencies Could Make It Happen

The proliferation of artificial intelligence in the workplace, and the ensuing expected increase in productivity and efficiency, could help usher in the four-day workweek, some experts predict.

(opens in a new tab)
News
How One Company Uses Digital Tools to Boost Employee Well-Being

Learn how Marsh McLennan successfully boosts staff well-being with digital tools, improving productivity and work satisfaction for more than 20,000 employees.

HR Daily Newsletter

Stay up to date with the latest HR news, trends, and expert advice each business day.

Success title

Success caption

Manage Subscriptions
  • About SHRM
  • Careers at SHRM
  • Press Room
  • Contact SHRM India
  • Book a SHRM Executive Speaker
  • Advertise with Us
  • Copyright & Permissions
  • Post a Job
  • Find an HR Job
Contact Us

SHRM India Corporate Information
Email: shrmindia@shrm.org
Phone: (1)800.103.2198
WhatsApp: +919810503727

Follow Us
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • SHRM Newsletters
  • Ask An Advisor

© 2025 SHRM. All Rights Reserved

SHRM provides content as a service to its readers and members. It does not offer legal advice, and cannot guarantee the accuracy or suitability of its content for a particular purpose. Disclaimer


  1. Privacy Policy

  2. Terms of Use

  3. Accessibility

Join SHRM for Exclusive Access to Member Content

SHRM Members enjoy unlimited access to articles and exclusive member resources.

Already a member?
Free Article
Limit Reached

Get unlimited access to articles and member-exclusive resources.

You've reached the limit of 1 free article this month. Join to access unlimited articles and member-only resources.

Already a member?
Free Article
Exclusive Executive-Level Content

This content is for the SHRM Executive Network and Executive Content Subscription members only.

You've reached the limit of 1 free article this month. Join the Executive Network and enjoy unlimited content.

Already a member?
Free Article
Exclusive Executive-Level Content

This content is for the SHRM Executive Network and Executive Content Subscription members only.

You've reached the limit of 1 free article this month. Join and enjoy unlimited access to SHRM Executive Network Content.

Already a member?
Unlock Your Career with SHRM Membership

Please enjoy this free resource! Join SHRM for unlimited access to exclusive articles and tools.

Already a member?

Your membership is almost expired! Renew today for unlimited access to member content.

Renew now

Your membership has expired. Renew today for unlimited access to member content.

Renew Now

Your Executive Network membership is nearing its expiration. Renew now to maintain access.

Renew Now

Your membership has expired. Renew your Executive Network benefits today.

Renew Now