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Putting the New IVF Policy Into Practice: Your Competitive Edge


January 27, 2026 12:00 PM ET

Register Now

With a new executive order from the White House, fertility benefits are changing faster than ever. For employers, this isn’t just a policy update. It's an opportunity to expand access to critical healthcare services, control costs, and improve outcomes for employees navigating their fertility journey and bringing home their babies.

The executive order was driven by a growing crisis: families being priced out of parenthood. Organizations are responding by connecting clinically managed fertility benefits with comprehensive maternity support. They're achieving measurable results: fewer high-risk pregnancies, improved continuity of care, and savings of up to $9,600 per birth. Join us to hear from benefits leaders at ServiceTitan, who will share how they built a fertility and maternity benefits strategy that delivers both impact and efficiency.

During the live event, you'll:

  • Understand how combining fertility and maternity support improves outcomes and lower costs
  • Discover how clinically managed programs reduce complications and improve return-to-work rates
  • Hear directly from a ServiceTitan employee about how Maven’s integrated fertility and maternity care transformed their family-building journey

Meet the Presenters

  • Guest headshot
    Caitlin Ardrey

    Caitlin Ardrey is Senior Director, Fertility Program Strategy at Maven Clinic. In this role, Ardrey partners with Maven’s product, clinical, and operations teams to enhance Maven’s Fertility and Family Building program for our clients and members. Prior to joining Maven, Ardrey led Business Operations & Strategy at Modern Fertility, a reproductive health company making personalized fertility information more accessible through digitally-enabled at-home tests and tools. She also previously worked as a management consultant, supporting companies across a variety of industry verticals on growth strategy, including healthcare.

  • Guest headshot
    Leanna Lilly

    Leanna Lilly is Director, Benefits and Mobility at Service Titan, a vertical SaSS company based in Glendale, California. She has worn many hats in the HR, benefits, and employee wellness arena and has worked at Service Titan for almost six years. When her work shift is over, she starts her shift as wife and mom of two little ones. She tries to get outside every chance she can and will never say no to a walk.

  • Guest headshot
    Sophia Iacovelli

    Sophia Iacovelli is Manager, Fintech Utilization at Service Titan, where she’s worked seven years. She lives in Tucson, Arizona with her husband and son, and loves to go on what she calls "food adventures." She will never say no to a good book and has hit almost 100 read this year.

Webinar Sponsor
sponsor logo

This webinar is sponsored by Maven Clinic.

SHRM Recertification Provider

SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.

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