Kelsey Casselbury

Director, B2C Content 

Kelsey drives the strategy for SHRM's B2C flagship initiatives, thought leadership content, member-only content, and HR Quarterly. She has more than 15 years of experience in print and digital content, marketing, and communications strategy and execution. She previously served as Content Director at the School Nutrition Association, as well as an editor for its flagship publication for more than a decade.  

Kelsey holds dual marketing certifications from the American Marketing Association/Digital Marketing Institute and is an active member of the American Society of Association Executives (ASAE), where she has served on the Communications Professional Advisory Council and presented sessions at its annual Marketing, Membership, Communications + Tech conference. Outside of the office, Kelsey enjoys reading, musical theatre, and trying new recipes.