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New Report Highlights How Companies Can Secure and Develop Top Talent in Tech

Offers insights into challenges and best practices in management, recognition, and culture

ALEXANDRIA, VA, March 4, 2020HR People + Strategy (SHRM's Executive Network of business and thought leaders in human resources) and global independent analyst Josh Bersin today announced the release of a new research report, Effectively Managing Tech Workers: A New Imperative in the Digital Age. The report—based on feedback from HR leaders and professionals across all industries—found tech workers have unique motivations and expectations that organizations must understand if they expect to effectively hire, manage, and engage this critical talent pool.

(Read the full research report here.)

"Technology pervades all industry segments—from manufacturing to finance, and healthcare to retail," said Josh Bersin, a global independent analyst and principal research partner for HRPS. "That means companies need to know precisely what it takes to attract and keep tech workers. After all, they are notoriously demanding—nearly half are considering hopping jobs right now."

The new report identifies four areas organizations need to focus on when it comes to effectively managing tech workers: Management practices, organizational culture, compensation, and employee recognition. The report also features a maturity model to help organizations benchmark their practices and identify specific actions that will help them manage and retain these critical employees.

"By clinging to traditional practices in management and compensation, many organizations are failing to attract and retain tech talent," said Lisa Connell, Executive Director, HR People + Strategy. "In our information-based economy, that flaw can be fatal for any organization—in any industry—because technology is core to virtually every business operation undertaken today. With this research, we hope more organization have the information they need to take a proactive approach now, rather than be reactive later."

The report includes case studies of companies—such as Limeade, ZenHub, and IBM—that model the effective management of tech workers, and concludes with ten recommendations to facilitate the productivity and increase the satisfaction of their tech employees.


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Cooper Nye, SHRM Media Relations: +1 703 535 6447

Linda Galloway


About HR People + Strategy

HR People + Strategy is the premier network of executives and thought leaders in the field of human resources. As SHRM's Executive Network, HR People + Strategy provides members access to forward-thinking exchanges, cutting-edge research and publications and executive-level networking opportunities. HR People + Strategy's mission is to lead the HR profession by creating a community that facilitates the dialogue between thought leaders and executive practitioners, creating solutions to drive success for people and organizations. For more information, visit

About Josh Bersin

Josh Bersin is an analyst, author, educator, and thought leader focusing on the global talent market and the challenges and trends impacting business workforces around the world. He studies the world of work, HR and leadership practices, and the broad talent technology market. He is often cited as one of the leading HR and workplace industry analysts in the world.

He founded Bersin & Associates in 2001 to provide research and advisory services focused on corporate learning. Over the next ten years, he expanded the company's coverage to encompass HR, talent management, talent acquisition, and leadership and became a recognized expert in the talent market.  He sold the company to Deloitte in 2012, when it became known as Bersin™ by Deloitte.   He currently sits on the board of UC Berkeley Executive Education.

Most recently, Bersin launched the Josh Bersin Academy, the world's first global development academy for HR and talent professionals at all levels and across all industries. 



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