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SHRM: Now More Than Ever Campaign Empowers HR, Business Professionals to Navigate Changing Workplace

Media Contact: Julie Hirschhorn

Alexandria, Va. — As businesses continue to adapt, HR professionals have been working to protect and respond to employees while securing business operations. Today, SHRM (the Society for Human Resource Management) launched Now More Than Ever, a campaign to equip HR and business leaders with tools and resources to meet the diverse needs of workers across the country.

The campaign launches with a commercial airing on major television networks highlighting the value of HR in meeting the challenges of today's workplace – from both the c-suite and HR leader's perspective, as well as a web page with resources and pathways to help organizations successfully navigate challenges and changes, ensure colleagues treat each other as equals, retrain managers into effective leaders, redefine workplace culture, and inspire empathy in the workplace.

"There's no doubt about it—HR professionals have been thrust on to the front lines of the workplace in unparalleled ways, managing workplace situations no one could have imagined," said SHRM President and CEO, Johnny C. Taylor, Jr., SHRM-SCP. "And while we're uncertain of what is next, we know, unflinchingly, HR has risen to the occasion to lead organizations and cultivate a workplace that empowers all employees to reach their full potential in these challenging times."

Recent SHRM research found more than one third of companies are facing difficulties with company culture and 84 percent of U.S. workers agree that poorly trained people managers

cause unnecessary work and stress. As the COVID-19 pandemic continues to change the way workplaces function, SHRM will continue to provide leadership and work with its 300,000 + members and partners to meet the needs of today's workers—from revamping DE&I practices, strengthening workplace culture for the better, to building empathetic people managers.

Taylor added, "HR leaders are the ones who will help reshape the workplace—with stronger practices and policies that will help employers and employees thrive."

Now More Than Ever is also the theme of SHRM21, SHRM's annual flagship conference and expo taking place virtually and in-person September 9-12 in Las Vegas, Nevada. HR professionals, executives, people managers and students will have the opportunity to engage on best workplace practices, learn about the latest trends and research, and explore how to build better workplace culture.

To learn more, please visit

About SHRM

SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today's evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. Learn more at and on Twitter @SHRM.


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