Effective Recruiting Strategies for Today’s Talent Market
November 5, 2025 1:00 PM ET
In a competitive and rapidly evolving talent landscape, organizations must rethink their approach to attracting, engaging, and retaining top candidates. Join us for an interactive webinar where industry experts will share proven recruiting strategies that drive results. Learn how to leverage AI, build compelling employer brands, and optimize candidate experiences to secure the best talent for your organization.
This session will cover:
- Leveraging AI: How AI is transforming all aspects of recruiting.
- Employer branding: Crafting authentic messaging that resonates.
- Candidate experience: Streamlining processes for engagement and retention.
- Inclusion and diversity: Building equitable pipelines and reducing bias.
- Metrics that matter: Tracking and improving recruiting performance.
Attendees will leave with actionable insights, practical tools, and real-world examples to enhance their recruiting outcomes and position their organizations for long-term success. This webinar is ideal for HR leaders, talent acquisition professionals, and hiring managers seeking to elevate their recruiting game.
SHRM Knowledge Advisors will join the live webinar to answer your questions in real time—right in the chat. If we don’t get to your question during the session? No problem, SHRM members can head to SHRM Connect after this webinar to keep the conversation going with advisors for 30 extra minutes. This benefit is only for members who join the live webinar and not included later on demand.
Meet the Presenters
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Nicole Belyna
Nicole Belyna, SHRM-SCP, is Director of Talent at SHRM. Belyna is a human resources leader with over 15 years of expertise in all things talent. In her role, she is fortunate to lead a team of amazing people who also happen to be exceptional HR professionals. As a talent leader for well-known brands, she has crafted and executed award-winning talent management strategies that attract, develop, and retain top-tier talent, enhancing companies' reputations as premier workplaces and net exporters of talent. She has honed her skills across diverse industries, including fashion and beauty retail, hospitality, and manufacturing. Belyna is proud to be SHRM certified.
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Payten Kirby
Payten Kirby is Lead, Talent and Employee Experience at SHRM. She is an HR strategist specializing in talent management, with experience spanning recruiting, training, performance management, and culture design. She partners with leaders to build systems that unlock individual potential and drive organizational impact. Known for blending strategic insight with empathy and creativity, Kirby has led initiatives across health tech, government contracting, and non-profit sectors to design inclusive talent frameworks, strengthen cross-functional collaboration, and create future-ready employee experiences.
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AJ Faraj
AJ Faraj is the Founder of SorsX, known as the "Google Maps of recruiting." SorsX automates the hiring process using AI to transform companies' discovery and evaluation of talent. A serial entrepreneur recognized on the Inc. 5000 list through his previous venture, WadiTek, Faraj has consistently built and scaled companies at the intersection of talent and technology. He also founded Field Dispatcher, a B2B SaaS platform he successfully exited after acquisition, further cementing his track record of building market-shaping ventures. Beyond building companies, Faraj is a sought-after voice in the HR tech space. He has spoken at a Google tech conference and featured in outlets such as Technical.ly - News for technologists and entrepreneurs . With a reputation as a visionary entrepreneur, he continues to pioneer AI-driven solutions that redefine the future of work and talent acquisition.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.