For decades, maternity care has been one of the few areas in healthcare paid as a single bundle—one price covered prenatal care, delivery, and postpartum support.
That era is ending. For most employers, this will be among the most significant changes to benefits design and cost structure in the next decade.
In 2027, the AMA will dismantle global maternity billing, replacing it with a new, itemized system. What used to appear as a single charge will fragment into dozens—reshaping how care is delivered, how clinicians are paid, and how employers experience cost.
This shift promises greater transparency. It also introduces something far less discussed: more cost variability, less predictability, and new exposure to rising spend.
Join Maven Clinic's Chief Medical Officer, Dr. Neel Shah, and Chief Revenue Officer, Doreen Bortel, for a candid look at what's coming and what smart employers are doing now to prepare.
In this session, we'll unpack:
- Why maternity billing is being "unbundled"
- Where costs are likely to rise—and why they may become harder to control
- How this shift could change care patterns, utilization, and patient experience
- The hidden risks (and opportunities) for employer-sponsored health plans
- What you can do now to stay ahead of 2027—not react to it
Meet the Presenters
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Dr. Neel Shah
Dr. Neel Shah, MD, MPP, FACOG, is Chief Medical Officer of Maven Clinic, the largest virtual clinic for women's and family health, and visiting scientist at Harvard Medical School. He is a globally recognized expert in designing solutions that improve health care, and is listed among the "40 smartest people in health care" by the Becker's Hospital Review. His work to build equitable, trustworthy systems of care has been profiled by the New York Times, Good Morning America, and other outlets, and is featured in the documentaries “Color of Care,” produced by Oprah Winfrey, and “Aftershock,” which is currently streaming on Hulu. Dr. Shah has written more than 50 peer-reviewed academic papers and contributed to four books, including as senior author of Understanding Value-Based Healthcare (McGraw-Hill), which Don Berwick has called "an instant classic" and Atul Gawande called "a masterful primer for all clinicians." Prior to joining the Harvard faculty, Dr. Shah founded Costs of Care, an NGO that curates insights from clinicians and patients to help delivery systems provide better care. In 2017, he co-founded the March for Moms Association, a coalition of more than 20 leading organizations, to increase public and private investment in the wellbeing of mothers. Dr. Shah serves on the advisory board of the National Institutes of Health, Office of Women's Health Research.
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Doreen Bortel
Doreen Bortel is Chief Revenue Officer at Maven Clinic and a seasoned growth leader with deep experience building and scaling commercial teams across healthcare, retail, and digital health. She began her career at Accenture, advising Fortune 50 retailers including Best Buy and Walgreens on growth transformation, before joining Best Buy to lead emerging business concepts such as Best Buy Mobile and the company’s first health and wellbeing incubator. She later spent 12 years at UnitedHealth Group, primarily within Optum, leading commercial growth teams in the health management business. Most recently, she served as Chief Commercial Officer at Truepill Pharmacy and Amazon One Medical. Bortel is passionate about building teams and growth strategies that expand access and impact in healthcare. She is based between Minneapolis and Charlotte and has two children, ages 20 and 23.
SHRM certification has approved this webinar for 0.5 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.