Your job isn't simply to deliver hires, but to build a system that helps your org make better people decisions that drive better business outcomes.
You don't need a massive team to have that kind of influence. What you do need is:
- A real read on what the hiring manager actually needs before the req gets written
- A candidate experience that builds trust: a realistic look at the role, clear communication, and follow-through
- A system that removes friction and enhances collaboration without replacing human judgment
- A clear line between the hire you make and what happens after: onboarding, retention, engagement, the outcomes the business actually cares about
Register for this session to learn how a strong hiring function connects directly to business success, how to choose tech that clarifies decisions while automating the right manual work, and how to connect hiring to what happens after the offer.
People leaders Mackenzie Anderson (Keter) and Jennifer Howell (American Marketing Association) have built that kind of influence from inside lean HR teams, bringing two unique perspectives to this conversation. They’re joined by Josh Tolan (CEO, Spark Hire) and Adam Kazansky (Senior Director of Commercial Revenue, Spark Hire) to discuss what it actually takes to build a hiring process that aligns with your business objectives.
Walk away with a clearer picture of what strategic hiring influence looks like, and where to start building it.
Meet the Presenters
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Mackenzie Anderson
Mackenzie Anderson is the Manager of Talent Acquisition & Employee Experience, Americas at Keter, where she drives organizational success through innovative, data-driven HR practices. Since 2022, she has led the company's first North American ATS implementation, built its first recruiting metrics package, and cut recruiting spend by over $200,000 year over year. With a career spanning talent acquisition, employer branding, and corporate communications at organizations including Gagen MacDonald, Perrigo, and Ranir, Anderson brings a rare blend of HR strategy and storytelling to her work.
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Jennifer Howell
Jennifer Howell is Director, People and Culture at the American Marketing Association. She focuses on building clear, accountable, and inclusive environments where people can do their best work. She places a strong emphasis on talent acquisition as a driver of business performance, especially in small to mid-sized organizations where every hire has a measurable impact. She believes hiring is not just about filling roles, but about shaping culture, capability, and long-term growth. Howell is particularly focused on helping organizations move beyond supportive cultures to ones that are also bold, adaptive, and focused on impact.
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Josh Tolan
Josh Tolan is the CEO and Founder of Spark Hire. Continuously growing the HR software from a video interviewing platform in 2012 to a full hiring solution complete with ATS and assessments, Tolan is passionate about helping people-powered organizations find the right tools to hire the best candidates as efficiently as possible. You can find Tolan hosting the Let’s Talk Hiring podcast, where he speaks with industry leaders about contemporary hiring topics and challenges.
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Adam Kazansky
Adam Kazansky is Senior Director of Commercial Revenue at Spark Hire. He has worked in the world of HR for more than a decade, collaborating with hundreds of organizations to empower their HR teams and streamline their recruiting processes. At Spark Hire, he has been a proactive team leader, most recently responsible for establishing and fostering enterprise customer relationships.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.