Filling frontline roles has never been more challenging. When those roles require a certificate, license, or credential, the difficulty multiplies. Employers struggle both to hire qualified talent and to help existing employees access the skilling pathways that lead to these in-demand positions.
Join Guild, The Josh Bersin Company, and Children’s Nebraska for a data-informed, strategic discussion on how intentional skilling, credentialing, and internal mobility can address today’s frontline talent challenges. Together, we’ll explore what’s working, what’s not, and how organizations can move from reactive hiring to proactive career and talent building.
Key takeaways include:
- Why traditional hiring alone can’t close the frontline talent gap—and where the real bottlenecks lie
- How scalable credentialing and skilling strategies help organizations build reliable frontline talent pipelines
- What business leaders should measure and monitor to assess the ROI of skilling and credentialing at scale
- How leading employers are implementing these strategies to create internal mobility, improve retention, and future-proof their workforce
Meet the Presenters
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Matthew J. Daniel
Matthew J. Daniel is Sr. Principal of Talent Strategy at Guild, where he provides analysis of industry trends and advises Guild leaders on its solution strategy. He also advises HR leaders from Guild’s existing and prospective employer partners on workforce transformation, skilling, career pathways, mobility, and equity.
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Mat Frenz
Mat Frenz has spent 15 years designing products that help people unlock economic opportunity—starting with educational games at GlassLab, then building strategies for higher ed and workforce innovators at Entangled Solutions, and now at Guild. His work sits at the intersection of motivation, coordination, and systems design. He leads design on Guild's product expansion team, most recently leading design for Guild Navigator, a new solution that moves learners from frontline roles into high demand licensed and certified roles through customized journey planning and management with structured guidance and support.
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Kathi Enderes
Kathi Enderes is the Senior Vice President of Research and Global Industry Analyst at The Josh Bersin Company, supporting clients and the market with evidence-based insights on all areas of HR, Learning, Talent and Workforce, Analytics and AI, and HR Technology. Kathi has more than 25 years global leadership experience from management consulting with Deloitte, IBM, PwC, and EY, and as a talent leader at McKesson and Kaiser Permanente. She is a frequent keynote speaker, author, and thought leader. Originally from Austria, Kathi has worked in Vienna, London, San Francisco, and Spain and now lives in Palo Alto, California. Her passion is to make work better and more meaningful. Kathi holds a doctoral degree in mathematics and a master’s degree in mathematics from the University of Vienna, Austria.
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Jordan Hammerstad
Jordan Hammerstad is a lead analyst at The Josh Bersin Company. Passionate about the intersection of behavioral sciences and the workplace, she pursued a neuroscience degree before obtaining her master's degree in human resources and industrial relations from the University of Minnesota, Twin Cities. As a certified HR professional, Jordan brings experience from multiple industries, including commercial real estate, higher education, industrial automation, retail, and transportation. Her research covers a variety of HR topics with an emphasis on learning and development, including dynamic skilling, performance enablement, and AI-first corporate learning transformations.
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Erin Pearson
Erin Pearson serves as the Talent Outreach Strategist at Children's Nebraska, where she excels at fostering connections between people and possibilities. Raised in Nebraska, she brings a deep sense of community pride and a strong Midwestern work ethic to everything she does. Her background fuels a passion for creating authentic connections that drive lasting impact, playing a key role in advancing the organization’s outreach and pipeline efforts by building strategic relationships that cultivate and strengthen talent pathways for the organization.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.