Skip to main content
  • Personal
  • Business
  • Foundation
    Close
  • Select Region

      Select your region below to see curated info.

    • Global
    • India
    • MENA
  • mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
SHRM
  • Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Benefits
      Secure your membership
  • Learning
    • SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • Register for the SHRM US Batch
      • Self-Study for your SHRM CP/SCP Certification
      • Book your SHRM CP/SCP Exam
      Prepare for the Exam
      • Exam Preparation
      • SHRM BASK
      • SHRM Learning System
      • Instructor-Led Learning
      • Self-Study
      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      ACHRM
      CEHRM
      AI in HR
      ACE.W
      PMQ
  • Events
    • MENA Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • MENA Annual Conference
      • CEO Academy
      • SHRM Leadership Circle
      Global Events
      • US Annual Conference
  • Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Inclusion & Diversity
      • Talent Acquisition
      • HR Technology
      • Workplace Violence Prevention
  • Partners
Become a Member
Renew
Rejoin Now
Renew
Close
  • Personal
  • Business
  • Foundation
  • Membership
    back
    Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Benefits
      Secure your membership
  • Learning
    back
    Learning
    • SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • Register for the SHRM US Batch
      • Self-Study for your SHRM CP/SCP Certification
      • Book your SHRM CP/SCP Exam
      Prepare for the Exam
      • Exam Preparation
      • SHRM BASK
      • SHRM Learning System
      • Instructor-Led Learning
      • Self-Study
      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      ACHRM
      CEHRM
      AI in HR
      ACE.W
      PMQ
  • Events
    back
    Events
    • MENA Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • MENA Annual Conference
      • CEO Academy
      • SHRM Leadership Circle
      Global Events
      • US Annual Conference
  • Resources
    back
    Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Inclusion & Diversity
      • Talent Acquisition
      • HR Technology
      • Workplace Violence Prevention
  • Partners
Become a Member
Renew
Rejoin Now
Renew
  • Select Region

      Select your region below to see curated info.

    • Global
    • India
    • MENA
SHRM
mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
Close

  1. Topics & Tools
  2. Flagships
  3. The AI+HI Project
  4. Quick Hits in AI News: Creativity Edge and AI Sovereignty
Share
  • Linked In
  • Facebook
  • Twitter
  • Email

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus convallis sem tellus, vitae egestas felis vestibule ut.


Error message details.

Copy button
Reuse Permissions

Request permission to republish or redistribute SHRM content and materials.


Learn More
News

Quick Hits in AI News: Creativity Edge and AI Sovereignty

June 26, 2025 | Nichol Bradford

Each week, as SHRM’s executive in residence for AI+HI, I scour the media landscape to bring you expert summaries of the biggest artificial intelligence headlines — and what they mean for you and your business.

Earn the SHRM AI+HI Specialty Credential


AI is redrawing the entire map on what it means to contribute. Whether your purpose is hiring, creativity, collaboration, or meaning-making, it’s no longer enough to just use AI. Now, the question is: Can you guide it?

1. When Everyone Applies, No One Stands Out

What to Know: 

HR teams are drowning in resumes — many crafted by ChatGPT or submitted by AI agents. A single remote tech job can now attract more than 1,200 applications in 24 hours. Recruiters face an “AI versus AI” arms race: Companies use bots for screening (like Chipotle’s Ava Cado), while applicants use bots to apply. As tools automate interviews, assessments, and screening chats, new risks emerge — such as fake identities, AI bias lawsuits, and look-alike resumes that blur who’s actually qualified.

Why It Matters: 

The hiring process is spiraling into automation overload. Gartner predicted that by 2028, 1 in 4 job applicants may be fake. Until authenticity wins out, job seekers and employers alike will burn time, money, and trust in a high-stakes game of AI escalation.


AI is flooding the gates — but it’s also flattening what we know about value. That problem doesn’t stop at hiring.

2. The Hidden Costs of Generative AI: Why Output Isn’t Everything 

What to Know: 

Generative AI (GenAI) boosts productivity — but Mark Mortensen, an associate professor of organizational behavior at INSEAD, warned leaders not to confuse output with value. Yes AI speeds up work and increases scale, but it may also erode learning, reduce social ties, weaken skills, flatten engagement, and dilute personal voice.

Mortensen offered a framework: Evaluate any AI-enabled task across two axes — individual versus collective impact and short-term versus long-term effects. In doing so, he argued, companies can avoid trading tomorrow’s capability for today’s convenience.

Why It Matters: 

Efficiency gains are real — but if leaders don’t pause to ask what kind of value a task generates, they risk undermining collaboration, trust, and employee development. Without regular check-ins, what feels like smart automation today could become silent erosion tomorrow.


That erosion isn’t inevitable, but navigating it takes more than using the tool. It takes reflection, especially when the work is creative.

3. Only the Reflective Thrive: GenAI’s Creativity Edge Has a Catch 

What to Know: 

A new study from MIT Sloan found that GenAI can enhance workplace creativity — but only for employees who actively reflect on how they use it. In a field experiment with 250 employees, those who paired ChatGPT with high metacognitive strategies (such as self-monitoring, planning, and revising prompts) were rated as significantly more creative by both managers and external evaluators. Simply using AI wasn’t enough — employees had to drive the tool, not be driven by it.

Why It Matters: 

GenAI isn’t a creativity upgrade out of the box. As MIT Sloan associate professor and lead researcher Jackson Lu said, “Metacognition is the missing link.” The findings suggest that creativity gains depend on teaching employees how to think with AI and not just giving them access to it.


The real upskilling challenge is helping people not just use AI but also make meaning with it. And that may be where the next generation of jobs is emerging.

4. AI Might Take Your Job. Here Are 22 New Ones It Could Give You 

What to Know: 

The panic over AI job loss is real, but it misses the full picture. Robert Capps, former editorial director of Wired, argued that as automation accelerates, a new wave of human roles is emerging in response to AI’s limitations around trust, integration, and taste. These aren’t fringe gigs — they’re the jobs that will shape how AI is adopted and governed. Including AI auditors, integration specialists, and article designers, the roles focus on accountability, orchestration, and the uniquely human ability to know when something “feels off.” As Capps put it: “Where does AI want humans?”

Why It Matters: 

Automation will replace tasks — but responsibility, discernment, and vision still require people to know what to ask, when to intervene, and how to turn output into meaning.


5. The AI Power Gap — Sovereignty Now Depends on ‘Compute’

What to Know: 

AI is fracturing the global order. This time not by oil, but by “compute” — the computational resources and infrastructure needed to power AI systems. Only 32 countries have AI-specialized data centers, and the U.S. and China control 90% of global access. That leaves most of Africa, Latin America, and Southeast Asia dependent on foreign cloud providers.

Countries without AI infrastructure struggle to retain talent, develop language models, or even maintain scientific competitiveness. As Microsoft’s Brad Smith said, “The AI era runs the risk of leaving Africa even further behind.”

Why It Matters: 

Compute is the new critical infrastructure. Without local data centers and chips — mostly from technology company NVIDIA, which specializes in AI computing — countries can’t shape their AI future.

The digital divide is becoming a sovereignty divide. Leaders from around the world are sounding the alarm: Lack of access to AI is not only an economic but an existential risk.

 

AI HI

Was this resource helpful?

Leave Feedback

SHRM-CP Promo Image
Validate your HR expertise

Earning your SHRM-CP credential makes you a recognized expert and leader in the HR field.

Get Certified


Related Content

(opens in a new tab)
News
How One Company Uses Digital Tools to Boost Employee Well-Being

Learn how Marsh McLennan successfully boosts staff well-being with digital tools, improving productivity and work satisfaction for more than 20,000 employees.

(opens in a new tab)
News
A 4-Day Workweek? AI-Fueled Efficiencies Could Make It Happen

The proliferation of artificial intelligence in the workplace, and the ensuing expected increase in productivity and efficiency, could help usher in the four-day workweek, some experts predict.

(opens in a new tab)
News
Rising Demand for Workforce AI Skills Leads to Calls for Upskilling

As artificial intelligence technology continues to develop, the demand for workers with the ability to work alongside and manage AI systems will increase. This means that workers who are not able to adapt and learn these new skills will be left behind in the job market.

HR Daily Newsletter

Stay up to date with the latest HR news, trends, and expert advice each business day.

Success title

Success caption

Manage Subscriptions
Our Brands

SHRM Foundation Logo
SHRM Executive Network Logo
CEO Circle Logo
SHRM Business Logo
SHRM Linkage Logo
SHRM Labs
Overview


  • About SHRM
  • Careers at SHRM
  • Press Room
  • Contact SHRM MENA
  • Ask an Advisor
  • SHRM Newsletter
  • Copyright & Permission
Contact Us


Email: SHRM.MEA@shrm.org
Landline: +971 43649464

SHRM KSA Office (Riyadh)
+966507266968

SHRM UAE Office (Dubai)
+971581101786


© 2026 SHRM. All Rights Reserved
SHRM provides content as a service to its readers and members. It does not offer legal advice, and cannot guarantee the accuracy or suitability of its content for a particular purpose. Disclaimer

Follow Us

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • YouTube

  1. Your Privacy Choices

  2. Terms of Use

  3. Accessibility

Join SHRM for Exclusive Access to Professional Content

SHRM Members enjoy unlimited access to articles and exclusive member resources.

Already a member? Login
Free Article

Login to unlock unlimited access or join SHRM today to get unlimited access to articles and member-exclusive resources.

Already a member? Login
Limit Reached

You've reached the limit of 1 free article this month. Join to access unlimited articles and member-only resources.

Already a member? Login
Free Article

Login to unlock unlimited access or join SHRM today to get unlimited access to articles and member-exclusive resources.

Already a member? Login
Exclusive Executive-Level Content

You've reached the limit of 1 free article this month. Join the Executive Network and enjoy unlimited content.

Already a member? Login
Unlock Your Career with SHRM Membership

Please enjoy this free resource! Join SHRM for unlimited access to exclusive articles and tools.

Already a member? Login
Join SHRM for Exclusive Access to Professional Premium Content

SHRM Members enjoy unlimited access to articles and exclusive member resources.

Already a member? Login
Join SHRM for Exclusive Access to Student Content

SHRM Members enjoy unlimited access to articles and exclusive member resources.

Already a member? Login
Join SHRM for Exclusive Access to Executive Network Content

SHRM member enjoys unlimited access to articles and exclusive member resources.

Already a member? Login

Your membership is almost expired! Renew today for unlimited access to member content.

Renew now

Your membership has expired. Renew today for unlimited access to member content.

Renew Now

Your Executive Network membership is nearing its expiration. Renew now to maintain access.

Renew Now

Your membership has expired. Renew your Executive Network benefits today.

Renew Now