Welcome NBA Community
As a NBA HR professional, you now have access to exclusive discounts on SHRM’s most trusted membership, certification, and learning programs. This partnership is designed to support your professional development and help you deliver strategic HR impact across the NBA organization. SHRM is proud to partner with NBA to offer these specialized benefits to the entire NBA HR community.
As an NBA HR professional, you’re not just managing people—you’re building a culture that fuels elite performance on and off the court. This page has been customized specifically for the NBA to tailor your SHRM experience to your unique challenges and needs, ensuring you have the right resources to drive impact.
Explore Four Exclusive Opportunities:
Explore the Benefits of Your SHRM Membership
As an NBA HR professional, you're not only managing people—you’re building a culture that fuels elite performance on and off the court. That’s why we’ve partnered with NBA to deliver this customized hub page that shows tailored recommendations and access to our expert sales representative to design specific plans to meet the unique needs of your teams’ HR managers and executives.
Your SHRM membership opens the door to a wealth of benefits, expert insights, and dedicated support to elevate your HR journey. Access the tools and guidance you need to create and sustain a world-class workplace.
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Workplace News & Information
Stay current with breaking news and timely coverage of workplace issues.
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Compliance Resources
Access tools and insights on state and federal compliance updates.
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Templates, Guides & Tools
Save time and money with customizable templates and toolkits.
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HR Knowledge Advisors
Connect with an HR expert to guide you through complex workplace issues.
Questions about your SHRM membership or looking to add memberships?
Connect with your designated customer success manager, Jeff Colavecchia at Jeff.Colavecchia@shrm.org
Aligning NBA Challenges & Pillars to SHRM Resources
- The Latest Info, Articles, & Newsletters
- Unlimited Knowledge Center Inquiries
- Micro-Learnings Access
- Tools & Templates
- Access to Learning and Development Content
SHRM Certification: Certified Professional (SHRM-CP) & Senior Certified Professional (SHRM-SCP)
The gold standard for HR practitioners!
The skills & knowledge learned during certification preparation are considered the most essential for an impactful and strategic HR professional.
Prepare for Your Exam: The SHRM Learning System
Access the most comprehensive and effective exam preparation! This fully online program teaches and reinforces the SHRM Body of Skills and Applied Knowledge™ (SHRM BASK™) in a flexible, on-demand format, tailored to current knowledge gaps, learning styles, and schedules. Non-transferable access to the online study tools is available for 18 months (from the date of purchase).
SHRM Certification Exam
The best HR certification is the one that sets you apart from the crowd. The SHRM-CP® and SHRM-SCP® are recognized and valued by employers in all industries as the premier human resources certifications.
Aligning (your company) Challenges & Pillars to SHRM Resources
- Enhance HR Expertise
- Focus on Core Competencies & Knowledge
- Confidence & Peace of Mind
Talent Director Capabilities:
- I&D
- Employer Brand
To access your discounts, follow these steps:
1. Explore your eligibility and pick the certification that’s right for you.
2. Select your preferred certification and learning system bundle
Option 1: SHRM Certification Exam + SHRM Learning System (Online Only)
This package includes the full online SHRM Learning System, including virtual materials, and the certification exam fees.
$885 (Regular Price: $1390)
Promo Code: 2024W1-KBORO
Option 2: SHRM Certification Exam + SHRM Learning System (Online + Print)
All of the benefits of Option 1, plus additional printed books and preparation materials!
$985 (Regular Price: $1515)
Promo Code: 2024W1-KBORP
Upon completion of your application, you will receive helpful next steps directly to your inbox which will allow you to complete your purchase.
SHRM Certification: Certified Professional (SHRM-CP) & Senior Certified Professional (SHRM-SCP)
Advance your HR expertise with 25%+ off SHRM-CP or SHRM-SCP certification. Strengthen your capabilities in people management, compliance, and workforce strategy all directly aligned to NBA's HR priorities.
The gold standard for HR practitioners!
Recognized across all industries, SHRM Certification strengthen your strategic capability, enhances credibility, and supports stronger HR decision-making. Elevate your HR expertise with over 25% off SHRM-CP or SHRM-SCP certification, gaining essential skills in people management, compliance, and workforce strategy that are directly aligned to NBA's HR priorities.
Prepare for Your Exam: The SHRM Learning System
The online, on-demand exam-prep system reinforces the SHRM Body of Skills and Applied Knowledge™ (SHRM BASK™) and adapts to your knowledge gaps, learning style, and schedule. Study anytime with 18 months of access to tools that strengthen your SHRM BASK™ expertise.
SHRM Certification Exam
The best HR certification is the one that sets you apart from the crowd. The SHRM-CP® and SHRM-SCP® are recognized and valued by employers in all industries as the premier human resources certifications.
Questions about becoming certified or looking to add SHRM Certification for members of your team?
Connect with your designated customer success manager, Jeffery Colavecchia at Jeff.Colavecchia@shrm.org
Additional Learning Opportunities from SHRM
SHRM offers a variety of additional diverse offerings, including educational products, conference seats, speaking engagements, organizational and individual assessments and much more.
SHRM is offering a special NBA pricing on all offerings. Learn more about how you can unlock additional perks and discounts for these programs by connecting with Jeffery Colavecchia.
Workforce Planning: The Future of Work
Member Price: $1,565
NBA Rate: $1,408.50
In this dynamic program, you will explore the critical aspects of workforce planning within your organization and learn to support the implementation of a talent management strategy. Learn to focus on the strengths within your workforce to position your organization for future success. Discover how to develop targeted, data-driven human capital solutions with the goal of helping your business leaders make well-informed decisions that mitigate business risks. Throughout the course, you will work through a case study to practice your new skills and prepare yourself to implement forward thinking workforce planning strategies back at your organization.
Aligning with NBA Intiatives
- Enhancing Employee Development
Competency(s) You'll Develop:
- Strategic Planning
- Organization Effectiveness
HRBP: Becoming a Strategic Influencer
Member Price: $1,565
NBA Price: $1,408.50
Elevate your HR impact with a highly interactive program designed to build your confidence and strategic skills. Move from tactical execution to strategic leadership by leveraging data and metrics to drive meaningful change. Engage in hands-on case studies to practice new approaches and deliver lasting value for your organization and its people.
Aligning with NBA Intiatives
- Enhancing Employee Development
Competency(s) You'll Develop:
- Consultation
- Analytical Aptitude
Senior HRBP: Catalyst for Cultural Change
Member Price: $1,565
NBA Price: $1,408.50
Elevate your HR Business Partner skills to the next level through this interactive course. Push yourself to become the catalyst for change your business craves by expanding your data analysis skills to provide data driven solutions that will innovate your organizations culture. You will learn how to expand your strategic vision, analyze data, handle disruptors and consult to champion change – all for the purpose of driving positive business results in your organization and a thriving culture.
Aligning with NBA Intiatives
- Enhancing Employee Development
Competency(s) You'll Develop:
- Leadership
- Navigating Change
Managing Change
Member Price: $1,565
NBA Price: $1,408.50
Managing change is becoming a major focal point for HR professionals as organizations continue to adapt to an ever-changing workplace. In this enlightening seminar, you will use a variety of resources to simulate a change initiative in a realistic work environment. You will interact with other professionals through group discussions, and you will problem solve using a real-world case study—all while receiving coaching from an experienced change management practitioner in a safe learning atmosphere. You will also receive a change management toolkit to reinforce and support your learning well after your classroom experience ends.
Aligning with NBA Intiatives
- Enhancing Employee Development
Competency(s) You'll Develop:
- Communication
- HR Expertise
Organizational Development
Member Price: $1,565
NBA Price: $1,408.50
In this enlightening program, you will learn a systems approach and evidence-based data strategies to address performance gaps and initiate and sustain meaningful organizational change. Through interactive, real-life workplace scenarios, you will acquire new knowledge on organizational development (OD) theory, models and frameworks that can be applied to organizations of all sizes in all sectors. You will compare and contrast OD and change management strategies, examine common use cases for OD, and evaluate the role of OD in achieving overall business objectives. Using a seven-phase action research framework, you will begin developing your organization’s OD strategy by aligning the workforce to meet critical business needs.
Aligning with NBA Intiatives
- Enhancing Employee Development
Competency(s) You'll Develop:
- Needs Assessment & Strategy
- Design
SHRM-CP and SHRM-SCP Certification Preparation Program (Instructor-Led)
Member Price: $1,615
NBA Price: $1,360
It's time to prove you're prepared for the pivotal role an HR leader plays in transforming the workplace. The SHRM-CP and SHRM-SCP certifications measure your ability to apply HR principles to real-life situations. No other HR certification compares.
Aligning with NBA Intiatives
- Enhancing Employee Development
Competency(s) You'll Develop:
- Comprehensive SHRM BASK Competency Model
SHRM AI+HI Specialty Credential
Member Price: $1,855
NBA Price: $1,669.50
This intensive program features a structured learning approach, with each level building upon the previous one. You'll progress through three stages, gaining a strong foundation in AI concepts through interactive exercises and practical applications.
Aligning with NBA Intiatives
- Enhancing Employee Development
Competency(s) You'll Develop:
- AI Utilization
- Critical Thinking, and Problem Solving through AI
- Collaboration
Events
SHRM Talent 2026
Dallas, TX & Virtual | April 19 - 22, 2026
At Talent 2026, your team will gain the cutting-edge insights your organization needs to retain your top talent and attract the best candidates from a dynamic talent pool.
The AI+HI Project 2026
San Francisco, CA & Virtual | March 9 - 10, 2026
Whether you're just getting started or scaling AI across your organization, join us for The AI+HI Project 2026 in San Francisco! The intimate experience brings together AI pioneers, industry leaders, and hands-on workshops that will help you navigate every stage of adoption and take your AI initiatives to the next level.
SHRM Annual Conference & Expo 2026
Orlando, FL & Virtual | June 16 - 19, 2026
Join the world’s largest HR conference at SHRM 2026! With 375+ expert-led sessions, global networking, and actionable strategies, it’s your chance to stay ahead in the ever-changing world of HR.
SHRM Linkage Institute 2026
Nashville, TN | November 15 - 18, 2026
Shape the future of your organization at the SHRM Linkage Institute. This immersive leadership development experience equips leaders with the strategies and insights they need, building confidence and competencies that drive measurable impact.
Contact Us
Take Your HR Strategy to the Next Level
Looking for your next steps for your team with SHRM? A dedicated representative is here to guide you every step of the way, ensuring you have the resources you need with customized pricing packages designed with NBA in mind. Reach out today to get started!
Email Us at Jeff.Colavecchia@shrm.org