Chris Courneen serves as Senior Vice President and Global Head of Human Resources (CHRO) at MS International, Inc. (MSI), one of the largest importers of goods into the United States and North America’s leading supplier of flooring, countertops, and hard surface building materials. He leads global people strategy across MSI’s expansive national and international operations, aligning workforce capability to enterprise growth, operational scale, and long-term value creation.
With nearly two decades of leadership experience spanning Sales, Distribution, Supply Chain, and Human Resources, Chris brings unique operational depth to the function. His business-first perspective positions talent as a measurable driver of performance, margin expansion, and competitive advantage. He integrates people strategy directly into enterprise operating models, ensuring workforce decisions are embedded in core business execution.
Chris focuses on modernizing the HR profession through the disciplined application of artificial intelligence and advanced analytics. He has led the operationalization of AI within enterprise HR, embedding automation, data intelligence, and skills-based workforce planning into strategic decision-making. His work advances the evolution of HR into a digitally enabled, forward-looking capability that strengthens leadership effectiveness, organizational resilience, and sustained performance.
Under his leadership, MSI’s HR team has been recognized among the Top 10 HR Teams globally. Chris has been named a Top 50 HR Leader and is a multi-year Distinguished HR Leader award recipient.
He is committed to building inclusive, high-performing, merit-based cultures that integrate technology, human capability, and business strategy. Through his leadership and national engagement, he contributes to shaping the future of the profession and advancing how HR drives enterprise value in a rapidly evolving global economy.