IBM used the COVID-19 pandemic as a catalyst to create resiliency through a framework of policy, practices and perspectives.
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According to a 2017 national survey by the American Psychological Association, the workplace was reported as the third-leading cause of stress (61 percent), after money (62 percent) and the future of the nation (63 percent).
A New Workforce Imperative
An IBM Master Inventor is also a master magician and has been doing magic shows in different time zones for IBMers and their families all over the world. He’s entertained over 1,000 so far. He is even doing custom birthday video messages for children who are celebrating their birthdays in quarantine.
In this context, the capacity of an organization to be resilient is a competitive imperative that will differentiate which companies survive the pandemic’s upheavals. Just as business leaders are reassessing supply chain stability, business continuity models and employee safety protocols, the ability of organizations to emotionally cope with trauma, uncertainty and threat, and their accompanying ability to bounce back, will determine how well we move from trauma to recovery to renewal.
Our Journey to Resiliency at IBM
“Unleash the creative power of your employees to explore what your organization could do. This is a perfect opportunity to crowd-source employees’ clever ideas for new ways to provide support for their communities. Having the chance to help others can be an antidote for some employees who themselves may be struggling with isolation,” said Michelle Peluso, CMO, in
The CMO’s Guide for Turning Mayhem into Momentum.
“Think about yourself and your clients. Are you in grit mode for them? Or are you also helping them to think about resilience to emerge stronger for the future? What do they need to be strong? You’re an IBMer. You demonstrate resilience. You’re essential to our clients. And you’re essential to me,” said Bridget Van Kralingen, Senior Vice President of Global Markets, in an all-IBM sales broadcast on April 28.
“With this crisis, we are going to learn a lot about ourselves in the coming months. It’s not going to be easy, but it’s also an opportunity to do things differently. We are all undertaking a great experiment in the nature of work—not because we want to but because circumstances have forced our hand. Chaotic times have a way of reordering reality; and in the process, opening doors to new opportunities and mindsets,” said Arvind Krishna, CEO of IBM, in
My First Day as CEO: Our Journey Together.
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