The History of Starbucks Coffee Company’s Anti-Bias Efforts
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This is a story of a business that has always tried to be a different kind of company. It’s a story of an incident of racial bias in one of the brand’s stores—and how that moment galvanized a national effort to confront racial bias, and reaffirm an intention to ensure all Starbucks stores are places that are welcoming of all. It’s told through a diverse set of voices: the Starbucks leaders and team members, critical advisors, and design partners who led the efforts over an 18-month period.
Where Does This Story Start?
A Bold Move Fueled by Critics, Believers and Partners
A Massive Design Effort
Color Brave, Not Color Blind
Shared Experiences Are the Motivation and Common Language
Whole-Human Design: The Only Hope
Realization #1: The role of Starbucks as a welcoming ‘third place’ needed a serious examination.
Realization #2: Leaders are learners, too.
Realization #3: Building a sense of goodwill would be vital—we had to create a safe space.
Realization #4: Representation has to become our modus operandi.
Realization #5: When given the chance, humans rise to their best selves.
May 29: A Day of Conversation, Personal Reflection and Peace
WE’LL SEE YOU TOMORROW
At Starbucks we are proud to be a third place—a place between home and work where everyone is welcome. A place where everyone feels they belong.
Today, our store team is reconnecting with our mission and with each other. We are sharing our ideas about how to make Starbucks even more welcoming.
We look forward to seeing you when we reopen at ___________.
Multimedia Training to Guide the Groups
The Making of a Much-Deeper Curricula
An Open Source Approach
The 2019 Leadership Experience
Partner Feedback Has Been Decidedly Positive
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