The Power of ‘Tú’: How Inclusive Design Bridges the Healthcare Gap for Spanish Speakers

For HR and Benefits leaders, supporting your Spanish-dominant population is a strategic advantage. When your employees truly understand their health benefits, they make better health decisions, utilize their plans more effectively, and feel a deeper sense of belonging within your organization.

At Collective Health, our North Star is to help members understand, navigate, and pay for their healthcare. When it comes to supporting our Spanish-dominant population, we believe that simply checking a translation box isn't enough to meet members where they are. With a lack of industry standard for Spanish translation, Collective Health created a best-in-class experience by applying our inclusive design philosophy paired with user interviews led by our Spanish-speaking Insights Research team to evaluate our efficacy.

When you bridge the healthcare gap with inclusive design, you aren't just improving access—you’re driving the employee engagement and health plan utilization results that your business demands. Is your current benefits solution doing enough?

What We’ll Cover:

• The ROI of Trust: How a localized experience led to a 83 NPS (Net Promoter Score) specifically for our Spanish-dominant members, accompanied with 76% of Spanish-speaking members report feeling more confident navigating their health plan
• Inclusive by Design: A look at how our innovative, gender-neutral approach to the Spanish translation makes 47% of members feel more supported and included (and 53% didn’t even notice!).
• Member Insights & User Testing: Key learnings from user interviews and how they shaped our design decisions and overall approach.
• The Future of Localization: A sneak peek at how we are training our AI and Virtual Assistant to be as inclusive and helpful as our human advocates.

Who Should Attend?

HR and Benefits leaders, DEI advocates, and People Operations professionals who want to move the needle on health equity and improve engagement within their Spanish-speaking populations.

Ernesto Lúcar Lead Content Designer, Member Experience and Localization, Collective Health Ernesto is a driving force behind Collective Health’s localization strategy. With a focus on bridging the gap between product innovation and member needs, he ensures that our Spanish-speaking population receives a member experience that is as intuitive and supportive as it is in English.

Nicolas Doyle, PhD Senior Researcher, Insights, Collective Health. An expert in Applied Linguistics and human-centered research, Nic brings over 11 years of experience in understanding how language shapes user behavior. He leads the research effort to "close the loop" between member feedback and product design, ensuring every word we use resonates with the people we serve.