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  1. Topics & Tools
  2. Flagships
  3. The AI+HI Project
  4. Quick Hits in AI News: Insights from Apple, Google, and McKinsey
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Quick Hits in AI News: Insights from Apple, Google, and McKinsey

June 15, 2025 | Nichol Bradford

Each week, as SHRM’s executive in residence for AI+HI, I scour the media landscape to bring you expert summaries of the biggest artificial intelligence headlines — and what they mean for you and your business.

Earn the SHRM AI+HI Specialty Credential


AI failure is everywhere, but a few things make it less likely … 

1. Proven Strategies for Building Generative AI Capability

What to Know: 

McKinsey flagged two reasons why most enterprise generative AI (GenAI) efforts stall: 

  1. Failure to innovate due to compliance bottlenecks and duplicated work.
  2. Failure to scale due to risk concerns and ballooning costs. 

In many companies, 30% to 50% of innovation time is lost to rework and waiting for policies to catch up. To fix this, leading organizations are building centralized GenAI platforms with reusable tools, automated guardrails, and open architectures. This includes self-service portals for development teams, libraries of approved prompts and services (such as Retrievable Augmented Generation and prompt enrichment), and AI gateways that control access, track costs, and audit for hallucinations and bias.

Why It Matters:

This is a blueprint for making GenAI sustainable at work. Without shared platforms and reuse, companies stay stuck in pilot mode. HR and transformation teams should pay close attention — because scaling GenAI isn’t just a tech issue, it’s a structural one. The organizations that win will treat GenAI like cloud infrastructure: centralized, compliant, and built for teams to move fast — safely.


But what if we’re building all this on the wrong assumptions about how the models actually work?

2. Apple’s ‘Illusion of Thinking’ Paper: LLMs Aren’t What You Think They Are

What to Know: 

Apple just released a bluntly titled paper — The Illusion of Thinking — arguing that large language models (LLMs) such as GPT-4 and LLaMA don’t reason. They simulate reasoning by predicting the next word. Performance drops by as much as 65% when prompts include small changes such as irrelevant details or rephrasing. This backs up critiques from AI leaders such as Yann LeCun, chief AI scientist at Meta (“LLMs are a dead end”) and Cassie Kozyrkov, CEO of Kozyr and founder of the field of decision intelligence (“Don’t confuse intelligence with imitation”). The paper urges a shift toward hybrid systems that include memory, planning, and grounded cognition — not just scaled-up autocomplete machines.

Why It Matters: 

This is a wake-up call for enterprise AI teams. LLMs are powerful but fragile. Using them in high-stakes domains such as finance, health, or legal without understanding their limitations is risky. HR, legal, and compliance leaders must build with realism — not hype — and push for guardrails, transparency, and human oversight. The models aren’t broken. But our expectations might be.


Meanwhile, some are already asking what happens when AI doesn’t just support work — but redefines it.

3. Google DeepMind’s CEO on the Future of Work

What to Know: 

Google DeepMind CEO Demis Hassabis envisions a future when artificial general intelligence transforms not just how we work, but why we work. He suggests that while AI will displace many current jobs — especially repetitive white-collar roles — it will also enable new types of work built around managing, applying, and creatively collaborating with AI systems. He points to the possibility of universal AI assistants replacing traditional jobs and anticipates roles emerging that focus more on creativity, exploration, and high-level decision-making. replacing traditional jobs and anticipates roles emerging that focus more on creativity, exploration, and high-level decision-making.

Why It Matters: 

There are a few people whose points of view should be followed. Hassabis’s interview with WIRED Editor at Large Steven Levy is useful for your overall knowledge.


And the shift is already underway with the tools we use every day.

4. Sundar Pichai, CEO of Google and Alphabet, Emphasizes AI’s Historic Shift

What to Know: 

Sundar Pichai frames AI as one of the biggest shifts in human history — comparing it to fire and electricity — and believes it will transform how we work, learn, and collaborate. He noted that AI is already changing the structure of knowledge work: Tools such as Gemini (formerly Bard) are reducing friction in coding, design, and analysis. 

Pichai explained that Google Search is evolving from a passive information tool to an “AI agent,” capable of performing tasks and reasoning. He emphasized that in a few years, AI systems will become deeply embedded in workflows, operating across Google Chrome, Android, and even augmented reality interfaces such as Google XR Glasses.

Why It Matters: 

Pichai sees AI moving from a productivity enhancer to a co-pilot and then to a teammate — reshaping job roles at every level. Pichai is also someone to stay up-to-date on. 

AI HI

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