Professional Development Is Critical
As front-line workers continue to jump to new employers, many businesses are trying to figure out why. A number of employers have raised wages for these workers by 7 percent to 10 percent since the pandemic began, according to the U.S. Bureau of Labor Statistics. They've also offered sign-on bonuses and other incentives to attract and retain talent. It hasn't worked very well, though; employers are still struggling to recruit and retain front-line workers.
"Many brands are surprised to learn that pay is rarely a top turnover driver," says Dan Johnston, CEO of software company WorkStep in Portland, Ore. Company leadership "assumes hourly employees clock in, clock out, cash their paychecks and don't spend much time thinking about work beyond their shift. This assumption is wrong."
In 2021, WorkStep conducted a survey of more than 18,000 front-line employees in supply-chain jobs across 150 companies to better understand what these workers want. The results indicated that a lack of career growth was the top reason for turnover.
"The top obstacle supply-chain workers face when trying to progress in their careers is lack of opportunity," Johnston says. "Limited professional development opportunities, training, onboarding and chances to provide feedback all hinder a worker's ability to progress and grow."
Some companies have set up programs to support front-line workers' careers.
Walmart has several training programs in place that focus on workforce development. Associated Builders and Contractors, a trade association in the construction industry, offers flexible, competency-based education opportunities to help construction workers advance.
Manufacturing USA, a network of regional institutes that specializes in technology, sponsors online workplace development initiatives that equip front-line associates in manufacturing with skills needed to support their careers.
‘I think CEOs in general need to really listen to what front-line workers say, particularly about their day-to-day jobs, the challenges they have and even their career aspirations.’
Boutique consulting firm Bumbershoot in Columbus, Ohio, provides retail and food service clients tools and training to build talent pipelines and increase access to work skills and management development. The company also offers instruction for managers on how to lead inclusive teams.
"If the company doesn't have a training program, it can become a dead end without a manager's commitment to your professional growth," says Kimberly Lee Minor, Bumbershoot's founder and CEO. "Understanding your talent and what tools and support they need to grow is true leadership."
Giant Food has several programs that support the careers of front-line workers. The grocery chain hosts career days for key positions in the stores, with a preference to promote from within. Giant also offers the following benefits to its workers:
- Mentoring programs.
- Self-help and self-driven online tools for career advancement.
- Manager-targeted training to strengthen career conversations.
- Business resource group leadership opportunities.
"We talk about career pathing from the first day—stories and constant communications around associates' upward movement," says Cristina Ciorna, director of learning, organization development, engagement and internal communications at Giant Food in Effingham, Ill.
Giant also conducts an engagement survey to ensure all associates are having career conversations with managers and leaders outside of their direct supervisors, Ciorna says. This allows front-line workers to glean knowledge and perspectives from various members of leadership.
Dionne Holliday, 52, an asset protection manager at Giant Food in Accokeek, Md., started with the company as a front-end cashier and aspired to move up the ranks. She participated in various leadership development programs in which she gained leadership skills to progress to a people manager role.
"I worked in every department before becoming an exempt employee," Holliday says. "I have worked in the role of customer service manager, perishables manager, store manager and now asset protection manager."
Sullaimon Safdar, 23, an assistant front-end manager at Giant in Dale City, Va., has participated in a company-led internship in which he has received tips and advice on how to improve professionally. He has also helped organize fundraisers that allowed him to meet new connections and network with leaders in other industries.
"Creating these connections has helped me because it will open many doors in my future, thus creating many opportunities for my career path," Safdar says.
Many front-line workers encounter barriers to progressing in their careers. But for people of color working front-line jobs, advancement can be particularly elusive.
In July 2022, McKinsey released a report, Race in the Workplace: The Frontline Experience, revealing that 7 in 10 Black and Hispanic employees in the U.S. are front-line workers. These workers deal with many of the same stressors that other front-line employees experience when trying to ascend the corporate ladder, with an additional ingredient: racism.
"Black front-line workers earn 25 percent less than their white counterparts, and Latino front-line workers earn 22 percent less," says Monne Williams, co-author of the McKinsey report and a partner with the firm. "The lack of advancement for [Black and Hispanic] groups directly impacts their ability to move up the economic ladder."
The report indicated that employees of color—who are most likely to stay in the lowest-wage jobs with the least employment security and the fewest advancement prospects—face specific challenges related to advancement and experience on the front lines:
"Unfortunately, stereotypes still play heavily in deciding who gets access to promotions," Minor says. "In other cases, managers select high-potential associates based on personal relationships, and humans usually build relationships with people they have something in common [with]." —M.G.
- White front-line employees are most likely to receive advancement opportunities, despite reporting the lowest desire for promotion.
- Representation of employees of color decreases as the requirement for people skills in roles increases.
- Black and Hispanic front-line workers report the lowest levels of mentoring sponsorship—nearly 6 in 10 have no sponsors at all—with Black front-line workers seeing especially low levels of mentoring participation.
- Front-line workers are nearly 20 percent less likely than corporate employees to believe that diversity, equity and inclusion policies are effective.
- The lack of performance management rigor in front-line work allows for greater subjectivity in decision-making.
- The largest hurdle for front-line workers of color is the first promotion, says Kimberly Lee Minor, founder and CEO of consulting firm Bumbershoot in Columbus, Ohio. That's especially true for Black and Hispanic workers.
CEOs and other business leaders can support front-line workers in advancing their careers in several ways, according to Monne Williams, a partner with McKinsey:
- Identify jobs in the organization that lend themselves to promotions.
- Formalize paths for advancement from the front line to corporate roles.
- Reward experience rather than relying on credentials.
- Give a voice to front-line employees.
- Hire managers from the front lines.
Simply offering additional flexibility can also help. This means giving these workers the ability to choose the days when they work and the time they start working, as well as independence and control over how they do the work.
"These might sound simple, but they have a big impact on front-line employees," said Annie Valkova, an associate partner with McKinsey. "Even before the pandemic, employees were looking to have more control over both when and how they do their job. We're now seeing that employees have a higher willingness to speak up."
Omar Washington believes empathy plays a critical factor in supporting front-line workers in their day-to-day jobs and helping them advance in their careers. Research shows that empathy can improve company morale as well as recruitment and retention efforts.
"I think CEOs in general need to really listen to what front-line workers say, particularly about their day-to-day jobs, the challenges they have and even their career aspirations," Washington says. "A little empathy can go a long way."
Matt Gonzales is an online writer/editor for SHRM who focuses on diversity, equity and inclusion.
SHRM provides resources and information to help business leaders build a more inclusive and resilient workforce, especially among front-line workers.
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