Skip to main content
  • Personal
  • Business
  • Foundation
    Close
  • Select Region
    • Global
    • India
    • MENA
  • mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
SHRM
  • Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Tiers
      • Professional
      • Student
      • Global
      • Executive
      • Business
      Membership Benefits
  • Learning
    • Learning

      Build capability, credibility, and confidence to influence strategy, shape culture, and drive measurable business impact.

      SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • Choosing Your Certification
      • SHRM-CP
      • SHRM-SCP
      • How to Get Certified
      • Prepare for the Exam
      • Recertification
      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

      • Essentials of HR
      • eLearning
      Qualifications

      Gain a deeper understanding and develop critical skills.

  • Attend
    • Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • SHRM26 Annual Conference & Expo
      • The AI+HI Project 2026
      • Talent 2026
      • Linkage Institute 2026
      • BLUEPRINT 2025
      State Conferences

      Attend a SHRM state event to network with other HR professionals and learn more about the future of work.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Webinars

      Learn live and on demand. Earn PDCs and gain immediate insights into the latest HR trends.

  • Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Legal & Compliance
      • Latest News & Trends
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • HR Technology
      • Workplace Violence Prevention
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

  • Community
    • Find a SHRM Chapter

      Easily find a local professional or student chapter in your area.

      • SHRM Northern California
      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      Volunteers

      Learn about volunteer opportunities with SHRM.

  • Shop
    • SHRM Store

      Shop for HR certifications, credentials, learning, events, merchandise and more.

      Workplace Essentials
      • SHRM Memberships
      • SHRM Certification
      • Specialty Credentials
      • HR Tools & Tech
      Education
      • Seminars
      • eLearning
      • Books
      Merchandise
      • Accessories
      • Apparel
      • Office & Home
Become a Member
Renew
Rejoin Now
Renew
Ask an HR Advisor
Close
  • Personal
  • Business
  • Foundation
  • Membership
    back
    Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Tiers
      • Professional
      • Student
      • Global
      • Executive
      • Business
      Membership Benefits
  • Learning
    back
    Learning
    • Learning

      Build capability, credibility, and confidence to influence strategy, shape culture, and drive measurable business impact.

      SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • Choosing Your Certification
      • SHRM-CP
      • SHRM-SCP
      • How to Get Certified
      • Prepare for the Exam
      • Recertification
      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

      • Essentials of HR
      • eLearning
      Qualifications

      Gain a deeper understanding and develop critical skills.

  • Attend
    back
    Attend
    • Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • SHRM26 Annual Conference & Expo
      • The AI+HI Project 2026
      • Talent 2026
      • Linkage Institute 2026
      • BLUEPRINT 2025
      State Conferences

      Attend a SHRM state event to network with other HR professionals and learn more about the future of work.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Webinars

      Learn live and on demand. Earn PDCs and gain immediate insights into the latest HR trends.

  • Resources
    back
    Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Legal & Compliance
      • Latest News & Trends
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • HR Technology
      • Workplace Violence Prevention
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

  • Community
    back
    Community
    • Find a SHRM Chapter

      Easily find a local professional or student chapter in your area.

      • SHRM Northern California
      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      Volunteers

      Learn about volunteer opportunities with SHRM.

  • Shop
    back
    Shop
    • SHRM Store

      Shop for HR certifications, credentials, learning, events, merchandise and more.

      Workplace Essentials
      • SHRM Memberships
      • SHRM Certification
      • Specialty Credentials
      • HR Tools & Tech
      Education
      • Seminars
      • eLearning
      • Books
      Merchandise
      • Accessories
      • Apparel
      • Office & Home
Become a Member
Renew
Rejoin Now
Renew
Ask an HR Advisor
  • Select Region
    • Global
    • India
    • MENA
SHRM
mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
Close

  1. Topics & Tools
  2. Workplace News & Trends
  3. Employee Relations
  4. Why Work Schedule Flexibility Is Here to Stay
Share
  • Linked In
  • Facebook
  • Twitter
  • Email

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus convallis sem tellus, vitae egestas felis vestibule ut.


Error message details.

Copy button
Reuse Permissions

Request permission to republish or redistribute SHRM content and materials.


Learn More
News

Why Work Schedule Flexibility Is Here to Stay

February 10, 2023 | Kylie Ora Lobell

A woman in a wheelchair working on her laptop at home.


​Since the advent of the 9-to-5 workday, employers have largely stuck to this schedule and offered little flexibility to workers, except for vacation time and sick days. In fact, as of 2019, 47 percent of workplaces offered very limited flexibility regarding work schedules, according to Statista.

However, during the COVID-19 pandemic, many organizations experienced a sudden shift to remote work that forever altered work schedules. At the end of last year, 67 percent of employers provided complete or partial scheduling flexibility. Some even eliminated the 9-to-5 routine, replacing it with hours determined by employees and managers.

One company that made 9-to-5 hours optional is 37signals, which develops Web software including Basecamp, a popular project management application. The company is completely remote, with no physical headquarters. Instead, its 80 employees are spread across 19 countries.

Andrea LaRowe, head of people operations at 37signals, said company leaders made the 9-to-5 schedule voluntary because employees "should work during the hours that make the most sense for them."

"For a lot of people, that is 9 to 5. For others, it's 11 to 7. Or some will split up their workdays and work 9 to 2, leave to pick up their kids, and then work another few hours after their kids go to sleep," she said. "We're not concerned about when people work, just that they're putting in quality work."

Another global remote company, DuckDuckGo, no longer has core working hours. Instead, its more than 200 employees live and work in multiple time zones around the world. But that's not the only reason for the nonlinear schedules.

"We understand everyone has their own working styles, as well as certain times of the day when they're most productive, so we offer them the freedom and flexibility to organize their individual work schedules," said Mike Tullock, senior people operations manager.

And at crowdfunding platform Kickstarter, 9-to-5 schedules have essentially disappeared. Its 100 full-time employees work fully remotely using whatever schedules are best for them, said senior director of communications Kate Bernyk.  

"We recognize that since the pandemic, our team can effectively use their time as they see fit, as long as we're still hitting our goals and focusing on our mission," she said.

Advantages of a Nonlinear Workday

Employers report many benefits from shifting to flexible schedules, ranging from making it easier to attract talent to increasing employee productivity, loyalty and retention.

"Our approach to scheduling makes it easier to recruit and retain talent, and our team's engagement is higher than ever," LaRowe said. As a result, employees at 37signals can work whatever hours they choose, no matter where they're located.

"Jane in Sydney isn't concerned with finding time for a weekly meeting with Bob in Los Angeles," said LaRowe. "Our work happens asynchronously, and collaboration is expected to be written, thoughtful and slower-paced."

Disadvantages of a Nonlinear Workday

To be sure, nonlinear workdays present some challenges. At 37signals, HR has to navigate how scheduling flexibility impacts the company's more-reactive teams, such as customer support, and ensure they have the coverage they need.

"It's up to those managers to work with their teams to satisfy both the coverage needs and the scheduling preferences of the people on their team," LaRowe said. She also expressed concern about the risk of social isolation, which some employees experienced when the company was smaller and concentrated in U.S. time zones.

"Now that we're a bigger company and more spread out, there's usually someone online at all hours," LaRowe said. "It's important for our staff to feel connected to one another, even though we rely heavily on asynchronous work. To that end, we encourage people to connect in real time with their co-workers in social Campfires (chatrooms)."

At Kickstarter, a nonlinear remote workday can make it difficult for people to get to know one another, which is critical when trying to develop company loyalty.

"[One] of the challenges that comes with fully remote work is finding time to ensure we get that face-to-face time with each other regularly," Bernyk said. "[This is] either via team offsites or our annual retreat."

Implementing a Nonlinear Workday

When moving away from a 9-to-5 schedule, certain steps typically ensure a higher level of success, experts say. For example, employers might start with a pilot program for a short period of time to see if the new freedom will actually work, like Kickstarter did when it tried switching to a four-day workweek last year. The pilot was a hit: The company saw productivity gains and employees were happier, so Kickstarter adopted that policy permanently.

Before leaders introduce a new way of working, LaRowe recommends communicating effectively with everyone involved.

"Implementation is all about setting clear expectations," she said. "We're clear from day one, when someone joins 37signals, that their work is theirs to manage. Along with that responsibility comes the trust and freedom to structure their days and hours in a way that allows them to deliver their best work."

At DuckDuckGo, leadership actively encourages employees to have fewer meetings and to collaborate via a project management platform that can be accessed at any time.

"We don't schedule standing meetings on Wednesdays or Thursdays so that team members have the opportunity to do deep work," Tullock said. "We use Asana [project management software] for day-to-day work and asynchronous collaboration among colleagues. There, team members can find every project going on at the company listed in one place, organized by companywide objectives. Team members can also participate in any company initiative if they choose to do so, regardless of professional level, team, physical location or the working hours they keep."

Overall, allowing employees to be in charge of their working hours has been a very positive experience, according to Tullock.

"Each of us has our own way of working. Some of us are night owls, some are early birds, some prefer to break up the day," he said. "We've found that team members do their best work, have the greatest work/life balance and are happiest when they can choose where and when they do their work." 

Kylie Ora Lobell is a freelance writer based in Los Angeles.

Culture
Engagement
Labor & Employee Relations
Models of Work
Remote Hybrid
Total Rewards

Was this resource helpful?

Leave Feedback

SHRM-CP Promo Image
Validate your HR expertise

Earning your SHRM-CP credential makes you a recognized expert and leader in the HR field.

Get Certified


Related Content

(opens in a new tab)
News
How One Company Uses Digital Tools to Boost Employee Well-Being

Learn how Marsh McLennan successfully boosts staff well-being with digital tools, improving productivity and work satisfaction for more than 20,000 employees.

(opens in a new tab)
News
A 4-Day Workweek? AI-Fueled Efficiencies Could Make It Happen

The proliferation of artificial intelligence in the workplace, and the ensuing expected increase in productivity and efficiency, could help usher in the four-day workweek, some experts predict.

(opens in a new tab)
News
Rising Demand for Workforce AI Skills Leads to Calls for Upskilling

As artificial intelligence technology continues to develop, the demand for workers with the ability to work alongside and manage AI systems will increase. This means that workers who are not able to adapt and learn these new skills will be left behind in the job market.

HR Daily Newsletter

Stay up to date with the latest HR news, trends, and expert advice each business day.

Success title

Success caption

Manage Subscriptions
Our Brands

SHRM Foundation Logo
SHRM Executive Network Logo
CEO Circle Logo
SHRM Business Logo
SHRM Linkage Logo
SHRM Labs
Overview

  • About SHRM
  • Careers at SHRM
  • Press Room
  • Contact SHRM
  • Post an HR Job
SHRM Named to Newsweek's 2026 America's Top Online Learning Provider List
Advocacy

  • SHRM Advocacy
  • Federal Policies
  • State Affairs
  • Global Policy
  • Take Action
  • SHRM E2 Initiative
Brand Partnership

  • Partnership Opportunities
  • Advertise with Us
  • Exhibit & Sponsorship
  • Recertification Providers
  • Book a Speaker
Member Resources

  • Ask an HR Advisor
  • SHRM Newsletters
  • SHRM Flagships
  • Topics & Tools
  • Find an HR Job
  • Vendor Directory

© 2026 SHRM. All Rights Reserved
SHRM provides content as a service to its readers and members. It does not offer legal advice, and cannot guarantee the accuracy or suitability of its content for a particular purpose. Disclaimer

Follow Us

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • YouTube
Feedback

  1. Your Privacy Choices

  2. Terms of Use

  3. Accessibility

Join SHRM for Exclusive Access to Professional Content

SHRM Members enjoy unlimited access to articles and exclusive professional content resources.

Already a member? Login
Free Article

Login to unlock unlimited access or join SHRM today to get unlimited access to articles and member-exclusive resources.

Already a member? Login
Limit Reached

You've reached the limit of 1 free article this month. Join to access unlimited articles and member-only resources.

Already a member? Login
Free Article

Login to unlock unlimited access or join SHRM today to get unlimited access articles and member-exclusive resources.

Already a member? Login
Limit Reached

You've reached the limit of 1 free article this month. Join the Executive Network and enjoy unlimited content.

Already a member? Login
Unlock Your Career with SHRM Membership

Please enjoy this free resource! Join SHRM for unlimited access to exclusive articles and tools.

Already a member? Login
Join SHRM for Exclusive Access to Professional Premium Content

SHRM Members enjoy unlimited access to articles and exclusive professional premium resources.

Already a member? Login
Join SHRM for Exclusive Access to Student Content

SHRM Members enjoy unlimited access to articles and exclusive member resources.

Already a member? Login
Join SHRM for Exclusive Access to Executive Network Content

SHRM member enjoys unlimited access to articles and exclusive executive member resources.

Already a member? Login

Your membership is almost expired! Renew today for unlimited access to member content.

Renew now

Your membership has expired. Renew today for unlimited access to member content.

Renew Now

Your Executive Network membership is nearing its expiration. Renew now to maintain access.

Renew Now

Your membership has expired. Renew your Executive Network benefits today.

Renew Now