Talent Analytics
Using workforce data to cut costs, optimize talent decisions, and improve business outcomes.
FEATURED RESEARCH:
2025 SHRM Employee Benefits Survey Report
A comprehensive annual survey of HR professionals capturing the prevalence of benefits across a wide range of offerings.
The Importance of HR Analytics
In today’s data-driven world, HR leaders must prove impact with numbers. Talent analytics transforms raw workforce data into business intelligence — helping companies reduce turnover, improve productivity, and forecast future needs. Organizations that leverage analytics not only make smarter talent decisions but also drive measurable returns in revenue and profitability.
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Key Data Trends
72%
HR executives using people analytics say that this use adds the most value to their company, particularly in addressing turnover and retention
82%
Organizations that use people analytics most commonly apply it to retention and turnover, with 82% reporting this as their primary use case.
94%
More than 9 in 10 (94%) business leaders say that people analytics elevates the HR profession, and 71% of HR executives who use people analytics report that it is essential to their organization’s HR strategy.
SHRM People Analytics Specialty Credential
Transform HR decision-making with data-driven insights and analytics with the SHRM People Analytics Specialty Credential.
Latest News
Learn how AI can analyze engagement survey comments to identify key themes, compare feedback with survey scores, and uncover workplace concerns.
Learn how AI can analyze exit surveys and interviews to identify turnover trends, uncover workplace issues, and highlight opportunities for improvement.
Clean workforce data is essential for accurate analytics and better decisions. HR leaders can improve decision-making by making data hygiene an ongoing priority.
Week one plays a critical role in how new hires perceive your organization. This culture first onboarding guide shares practical ways to create a first-week experience that builds connection, confidence, and belonging, starting day one.
Turn Data Into Business Decisions
With SHRM membership, you’ll access research, metrics, and tools to prove HR’s ROI and drive smarter, faster talent decisions.
Become a SHRM Member and make your data work harder for you.
Member Tools
Learn how AI can analyze engagement survey comments to identify key themes, compare feedback with survey scores, and uncover workplace concerns.
Learn how AI can analyze exit surveys and interviews to identify turnover trends, uncover workplace issues, and highlight opportunities for improvement.
Learn why clean HR data is the foundation of fair, accurate talent analytics and AI practices. Explore how to audit for bias, solve common data issues, and govern people data with confidence.
Explore innovative talent analytics practices that help HR leaders improve competitiveness, predict instead of reacting, and earn a strategic seat at the table.