AI as an Ally: Reducing Burnout on the Frontlines

Frontline workers are under more pressure than ever — from long shifts to constant change — and burnout is becoming a systemic risk for organizations. As AI moves beyond back-office automation into frontline roles, leaders face a critical question: Can the technology reduce stress and improve well-being without eroding the human connection at work?

Silvija Martincevic, CEO of Deputy, joins the  AI+HI Project to explore how AI can support — not replace — frontline teams. She shares how organizations can use AI to streamline workflows, ease operational strain, and empower both managers and employees, while maintaining trust, empathy, and a people-first culture. Discover what it takes to design AI strategies that don’t just drive efficiency, but create more sustainable and human-centered work.