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How can AI simplify HR, boost employee engagement, and revolutionize the workplace? Logan Sugarman, founder and CEO of Refresh — a startup in SHRM’s 2025 Workplace Tech Accelerator cohort — dives into how organizations are tackling one of HR’s biggest challenges: creating seamless, personalized employee experiences while cutting through app overload and inefficiency. With the help of AI, HR teams can automate repetitive tasks, streamline systems, and focus on building meaningful employee journeys. As Sugarman explains, “AI lets us take the entire world of data and bring it into a single point, so we can look at it from as many angles as possible.”
Logan, a Minnesota native who currently resides in the balmy climes of New York, is an entrepreneur with over 25 years of experience building data driven solutions to everyday problems caused by structural frictions and inefficiencies. He has built successful businesses on Wall Street, Climate tech, and in HR tech with Refresh.
His mission with Refresh is to help workforces of the world better connect with and utilize all aspects of their employee experience to their utmost benefit, while eliminating.
He is a long standing member of the New York Society of Security Analysts, a CFA Charter Holder, has a named scholarship to promote entrepreneurship and is a former chairman of the Johns Hopkins University Junior Board, The Second Decade Society.
Logan holds dual degrees in economics and psychology with a minor in computer science from The Johns Hopkins University.
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As part of SHRM's commitment to providing cutting-edge resources, get additional perspective and more insights in content curated from SHRM and around the web.
HR must balance transparency and confidentiality, making sure that employee information is handled ethically, securely, and in compliance with data protection laws. Mishandling personal records, payroll information, and sensitive organizational data can result in legal consequences, reputational damage, and workplace discord.
Learn how companies creatively address employee turnover, focusing on workplace culture enhancements, benefits and technology to boost engagement and retention.
Student-loan repayment programs are becoming an increasingly popular company benefit as a strategy for retaining young employees who are burdened with education debt.