As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.
Validate your skills with the gold standard in HR
Expert-led training for real workplace change
Go deep in your niche. Stand out in your field.
Bring our experts to your stage.
Demonstrate your ability to apply HR principles to real-life situations.
Attend a SHRM state event to network with other HR professionals and learn more about the future of work.
Stand out from among your HR peers with the skills obtained from a SHRM Seminar.
Learn live and on demand. Earn PDCs and gain immediate insights into the latest HR trends.
The latest HR news, legal updates, and leadership perspectives.
Data-driven insights and benchmarks to guide smarter decisions.
Practical resources to help you move from insight to action faster.
Easily find a local professional or student chapter in your area.
Post polls, get crowdsourced answers to your questions and network with other HR professionals online.
Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).
Learn about volunteer opportunities with SHRM.
Shop for HR certifications, credentials, learning, events, merchandise and more.
How can AI simplify HR, boost employee engagement, and revolutionize the workplace? Logan Sugarman, founder and CEO of Refresh — a startup in SHRM’s 2025 Workplace Tech Accelerator cohort — dives into how organizations are tackling one of HR’s biggest challenges: creating seamless, personalized employee experiences while cutting through app overload and inefficiency. With the help of AI, HR teams can automate repetitive tasks, streamline systems, and focus on building meaningful employee journeys. As Sugarman explains, “AI lets us take the entire world of data and bring it into a single point, so we can look at it from as many angles as possible.”
Logan, a Minnesota native who currently resides in the balmy climes of New York, is an entrepreneur with over 25 years of experience building data driven solutions to everyday problems caused by structural frictions and inefficiencies. He has built successful businesses on Wall Street, Climate tech, and in HR tech with Refresh.
His mission with Refresh is to help workforces of the world better connect with and utilize all aspects of their employee experience to their utmost benefit, while eliminating.
He is a long standing member of the New York Society of Security Analysts, a CFA Charter Holder, has a named scholarship to promote entrepreneurship and is a former chairman of the Johns Hopkins University Junior Board, The Second Decade Society.
Logan holds dual degrees in economics and psychology with a minor in computer science from The Johns Hopkins University.
Coming soon!
Show Full Transcript
Success caption
Discover why clean, accurate HR data is crucial for AI success. Learn how data hygiene impacts decisions, avoids bias, and enhances AI-driven HR solutions.
As part of SHRM's commitment to providing cutting-edge resources, get additional perspective and more insights in content curated from SHRM and around the web.
Explore the critical challenge of addressing workforce skill gaps in an evolving job market with Ginnie Carlier, vice chair of EY Americas.
Discover why upskilling and reskilling are essential for bridging the skills gap, boosting employee growth, and future-proofing organizations.
With new executive orders reshaping workplace policies, tune in as Tamla Oates-Forney, the CEO of Linkage, a SHRM company, shares critical takeaways for how businesses can take a “same but different” approach to designing viable, holistic, talent optimization programs that address these disparities—and how to leverage tools like SHRM’s new BEAM framework to ensure inclusivity and compliance.