Generate is a curated leadership development experience for senior executives. Through confidential, candid conversations with CEO advisors and peer leaders, Generate elevates capacity to navigate complexity, lead change, and drive personal and enterprise growth. Leaders join on a rolling basis, committing to 12 month membership — and are proven to walk away with clarity, sharper judgment, and a stronger peer network.
Generate
Candid Exchanges to Drive Executive Impact
In today’s ever-evolving environment, it is critical for senior executives to connect with others who are leading enterprises, navigating complexity, and creating change.
Generate is designed to enable enterprise-level leaders with real-world insights and honest conversations — powered by a network that understands the pressure, realities, and expectations of the executive seat.
The Generate Experience
Generate is a curated leadership development experience designed for senior executives, primarily from Fortune-ranked companies. By bringing together peer leaders, iconic CEOs, and subject matter experts, this SHRM Linkage solution creates space to address the unique challenges and goals of each member — equipping executives to expand their influence and accelerate organizational impact.
Engage with Top CEOs
Leverage the wisdom of renowned Fortune-ranked CEOs who have faced similar challenges and can offer actionable strategies based on real-world experience.
Navigate Complexity
Explore market trends through insight exchanges with subject matter experts. Gain clarity on what deserves executive attention today.
Enhance Executive Effectiveness
Increase influence and impact at the highest tiers of governance, including preparation to help your leaders engage on the board level.
Collaborate on Solutions
Share in candid, dynamic dialogues with peer executives who share an eye for innovation — offering fresh perspectives and quicker solutions to tough challenges.
Future-Proof Your Strategy
Learn to anticipate future disruptions to business, distinguishing between critical trends and distractions to ensure your organization is positioned to thrive.
Broaden Perspectives
Expand awareness through the experiences of CEOs and peer leaders — offering a proven sounding board of expert voices across industries and cultures.
Tap Into a Powerful Peer Network
Generate is curated exclusively for senior executives and includes C-suite level leaders from several Fortune-ranked companies. A few of our member companies include:
A Sample of Our Iconic CEOs
Monthly sessions are led by a CEO Network of former Fortune-ranked executives — sharing their real-world experiences in leading some of the world’s largest organizations and offering insights to address today’s leadership challenges. Leveraging their expertise, Generate members gain perspective and practical strategies to solve complex challenges.
Jim Hackett
Ford
Marillyn Hewson
Lockheed Martin
Bridgette Heller
Danone
Maggie Wilderotter
DocuSign
Raj Gupta
Rohm & Haas
Roger Ferguson
TIAA
Oscar Munoz
United Airlines
Fred Hassan
Schering-Plough
Client Testimonials
Generate has been an incredible experience. Getting the opportunity to learn from some of the most accomplished CEOs, coupled with the chance to network with some incredibly talented individuals across different industries over the last year, has been phenomenal. I’m so excited to continue the journey with Generate.”
Post Consumer Brands
- TD Dixon
- Nadine
- Lego
Generate FAQs
You'll walk away with clarity, sharper judgment, and a stronger peer network. GENERATE gives you access to conversations that challenge your thinking, help you prioritize what matters, and provide practical strategies from leaders who've been in your seat. Each engagement is designed to help you make better decisions and lead more strategically, without wasting your time.
The annual membership is $25,000.
Senior executives across industries, from Fortune-ranked companies to high-growth enterprises. Members include leaders from technology, finance, healthcare, manufacturing, consumer goods, and more. While industries vary, every participant shares a scope of strategic leadership, enterprise growth, and high-impact decision-making.
Monthly CEO Led Discussion and Insight Exchanges are virtual, and the program is complemented with an in-person annual summit and regional dinners throughout the year.
Generate was designed to fit a busy executive’s schedule without disrupting responsibilities — with a clear understanding that leaders need time back. Every session helps filter out the noise so members walk away with clearer thinking and sharper focus. This provides space to think like a senior leader should: Strategically, not reactively.
Generate is not about academic theories, case studies, or outdated leadership frameworks. It's a high-impact leadership network built for real-world executive challenges.
There are two main factors that set Generate apart in content and impact:
Generate is not a set curriculum or coaching series. It's a closed, trusted network where senior executives come together for real conversations about what they're facing. While membership commitment is 12 months at a time, leaders never “graduate” from Generate. Topics of focus are ever evolving based on member needs, facilitator expertise, and the business landscape.
Generate was designed by senior executives for their peers, and is still facilitated by high-impact CEOs. Hearing advice and anecdotes directly from former Fortune-level leaders offers unparalleled expertise on navigating through complexity. Between CEO-led sessions and a powerful peer network, leaders have a vetted sounding board in driving change and making executive decisions.
Yes. You'll get access to archived session highlights and videos so you can catch up on key insights and start gaining value right away.
If you're making high-stakes decisions, leading large teams, or preparing for your next executive leadership move, GENERATE is designed for you. You'll be part of a trusted peer network, supported by our CEO Advisors, former Fortune-ranked CEOs who understand what it takes to lead at the highest levels. Through candid conversations with these advisors and honest exchanges with other senior executives facing similar challenges, you'll gain a clearer view of what's ahead and how to move forward with confidence.
Membership is selective to ensure every conversation is relevant, trusted, and aligned with your level of leadership.
Still deciding if Generate is right for you?
No. GENERATE is not a curriculum or coaching series. It's a trusted network where senior leaders come together for real conversations about what they're facing right now. The value comes from the clarity you gain by hearing from peers and CEO Advisors who've led through complexity, and the confidence that comes from knowing you're not the only one carrying the weight of hard decisions.
Exactly, which is why GENERATE was designed to give you time back. Every session helps you filter out the noise, sharpen your focus, and walk away with clearer thinking. This isn't a time drain, it's the space to think like a senior leader should, strategically, not reactively.
Internal networks are important, but they often reflect the same culture, pressure, and politics. GENERATE expands your perspective with leaders outside your organization who aren't trying to impress you or manage you. These are peers who challenge your thinking, understand your role, and offer insight without bias.
You won't. Every conversation in GENERATE is off the record, confidential, and curated for senior executives. This is the space where leaders can speak openly, ask harder questions, and be honest about what they're really facing, without having to manage optics or perception.
Clarity, confidence, and a trusted group of senior leaders you can call when the pressure is on. You'll leave each session with a clearer head, stronger instincts, and sharper thinking, not just for your role today, but for what's coming next.
Ready to Generate organizational impact?
Talk to a SHRM Linkage expert about empowering your senior executives with this solution — or joining this network yourself.