Agenda/Training & Development: Four Levels

Jun 1, 2002

HR Magazine, June 2002 Evaluating Evaluations

Percentage of companies that use each level of post-training evaluation:

Level One (reaction)78%
Level Two (testing for learning)32%
Level Three (behavior change)9%
Level Four (ROI)7%
Source: American Society of Training and Development 2002 State of the Industry Report

Four Levels: For more information about the four levels of evaluation, read Evaluating Training Programs: The Four Levels, by Donald L. Kirkpatrick (Berrett-Koehler, 1998), and Return on Investment in Training and Performance Improvement Programs, by Jack J. Phillips (Gulf Professional Publishing Co., 1997).

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