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Marketing Communications Specialist




Job Summary:

The Marketing Communications Specialist will promote the companys products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products.

Supervisory Responsibilities:

  • None.

Duties/Responsibilities:

  • Collaborates with sales or marketing representatives to fully understand product and communication needs.
  • Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
  • Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
  • Presents design ideas and recommendations to marketing manager, committee, or sales team.
  • Creates and coordinates multimedia packages.
  • Composes draft speeches for senior management and assists with finalizing speeches.
  • Schedules and develops filming scripts and production.
  • Evaluates success of campaigns when completed.
  • Attends trade shows and community fairs and staffs the company booth.
  • Performs other duties as assigned.

Required Skills/Abilities:

Education and Experience:

  • Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field.
  • Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift 15 pounds at times.

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