Sourcing is the proactive searching for qualified job candidates for current or planned open positions; it is not the reactive function of reviewing resumes and applications sent to the company in response to a job posting or pre-screening candidates. The goal of sourcing is to collect relevant data about qualified candidates, such as names, titles and job responsibilities.
Sourcing is typically part of the recruiting function performed by the HR professional, but it may also be conducted by managers within the company. Sourcing can identify either candidates who are not actively looking for job opportunities (passive job seekers) or candidates who are actively searching for jobs (active job seekers).
Both passive and active job seekers can be located by sourcing job boards, social media sites, corporate alumni associations and through all types of networking.
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