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The focus will shift from tools and platforms and become much more basic, with an emphasis not just on having a presence, but having one that actually generates engagement.
There’s no silver bullet for recruiting. When it comes to social media, it’s not necessary for every business. But if you’re on it, you’ve got to go all in and commit to cranking content and creating engagement—or else you’re just wasting everyone’s time.
I know I’m making a difference when my content inspires HR and recruiting professionals to write their own views or even start their own blog—which is happening more and more.
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