Matt Charney, Executive Editor, Recruiting Daily

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Audio: Matt Charney on the one skill that every HR professional needs to remain competitive in today's HR environment.

With a unique background that includes HR, blogging and social media, Matt Charney is a key influencer in recruiting and a self-described “kick-butt marketing and communications professional.” He serves as executive editor for Recruiting Daily, whose flagship property, RecruitingBlogs, is the world’s largest social network and content-sharing platform for recruiting professionals.

In 2013, his blog was named one of the top 15 business blogs officially recommended by WordPress, the only HR-related blog with that distinction. “That means that the stuff I write actually resonates outside of the industry,” Charney says. He also serves on the boards of several HR tech companies, including Rolepoint, Take the Interview, RecruitiFi and eiTalent. “Pretty cool for a 30-year-old punk,” he says. Indeed. —Christina Folz

Key Trends for 2015

The focus will shift from tools and platforms and become much more basic, with an emphasis not just on having a presence, but having one that actually generates engagement.

His Advice

There’s no silver bullet for recruiting. When it comes to social media, it’s not necessary for every business. But if you’re on it, you’ve got to go all in and commit to cranking content and creating engagement—or else you’re just wasting everyone’s time.

How He’s Making a Difference

I know I’m making a difference when my content inspires HR and recruiting professionals to write their own views or even start their own blog—which is happening more and more.

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