Evaluating Evaluations
Percentage of companies that use each level of post-training evaluation:
| Level One (reaction) | 78% |
| Level Two (testing for learning) | 32% |
| Level Three (behavior change) | 9% |
| Level Four (ROI) | 7% |
| Source: American Society of Training and Development 2002 State of the Industry Report | |
Four Levels: For more information about the four levels of evaluation, read Evaluating Training Programs: The Four Levels, by Donald L. Kirkpatrick (Berrett-Koehler, 1998), and Return on Investment in Training and Performance Improvement Programs, by Jack J. Phillips (Gulf Professional Publishing Co., 1997).
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