HR teams have long needed a clearer, more credible way to validate and communicate the strength of their benefits, especially when employees rate strong plans poorly or assume they’re less competitive than they are.
This session reveals a new way to uncover your true competitive position and communicate it with confidence. With clearer data, HR teams can finally move past generic benefits messaging, demonstrate real differentiation, and elevate both employee understanding and talent outcomes.
Key Topics We’ll Explore
- Companies with exceptional benefits often have poor online benefits ratings.
Employees don’t realize how strong their benefits are, so they undervalue them, criticize them, and rate them poorly. The disconnect is shocking once you see the data. - Employers struggle to counter “our benefits are bad/expensive” employee comments because they lack external validation and data on their peers.
Without proof points, HR can’t reframe the narrative, even when the benefits materially outperform the market. - Organizations end up promoting culture over compensation simply because they cannot demonstrate the competitiveness of their benefits package.
- HR and recruiting teams unknowingly undersell one of their most powerful assets.
With the right data, many companies discover their benefits are far stronger than they are communicating. - This webinar reveals the blind spots no one talks about, why great benefits often look mediocre, why benchmarking is broken, and how independent data can transform employee perception, recruiting effectiveness, and talent outcomes.
- The data companies receive on competitiveness, plan design, and costs is rarely representative of their actual industry peers.
Most benchmarking is not independent, not peer-aligned, and not nearly as accurate as employers assume.
Meet the Presenter
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Anthony Waters
Anthony Waters is a benefits data and product strategy leader shaping how employers and advisors evaluate and communicate plan competitiveness. With more than 15 years of experience advancing innovation in the employee benefits space, he drives Mployer’s vision for tools that simplify benchmarking and help organizations translate complex plan details into clear, meaningful insights for employees. Anthony’s work centers on bringing transparency to benefits and empowering better decisions across the advisor–employer–employee relationship.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.