Employee engagement has hit a troubling 10-year low. A dismal 31% of U.S. employees are engaged according to a recent Gallup poll. As detachment rises, the message is clear: The status quo doesn’t work anymore. So, how can HR rekindle that spark of engagement?
In this webinar, Alyssa Zeff and Cheryl Ross from the bswift Engagement Agency will cover some of the smart strategies and practical tools HR can use to rebuild clarity, trust, and purpose in their organizations.
Three trends they’ll explore that could help you turn the tide:
- Data-Driven Personalization: Get beyond the one-size-fits-all benefits paradigm and meet your employees at the right time with the right messages.
- Targeted Wellbeing Support: Leveraging behavioral psychology and targeted messaging to address physical, financial, and emotional health to reduce detachment and boost retention.
- Internal Communications Strategy: Build trust and engagement with a multi-touch approach that delivers clear, tailored messages through the right channels.
Get smart insights and practical tools to bring your approach to benefits and employee engagement into the future. Join and discover actionable strategies to help you boost engagement, keep top talent, and create a stronger workplace culture starting today.
Meet the Presenters
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Alyssa Zeff
Alyssa Zeff brings more than 20 years of agency and in-house communication experience to her role leading the bswift Engagement Agency. She has delivered strategic counsel, communication planning, and project management for top clients like BlackRock, Dicom, and American Water. As Senior Director of Global Corporate Communications at medical technology leader BD, she spearheaded internal and corporate communications and public relations on a global scale. Alyssa started her career at leading PR agencies in New York City, where she managed campaigns for prominent sports, consumer, food, and healthcare brands.
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Cheryl Ross
Cheryl Ross co-leads the bswift Engagement Agency consulting practice to develop creative, engaging communication solutions that capture employees’ attention. She has more than 18 years of industry experience with global corporations including Johnson & Johnson, Avantor, Roche and Prudential Financial. Ross' specialties include managing complex change, planning comprehensive communication programs, supporting leaders and managers to engage their teams, and weaving stories that make an impact.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.