Job Summary:

The Public Relations Specialist will support strategic initiatives to create and maintain a positive public image for the organization.

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

• Serves as a liaison between the organization and the public.
• Develops and maintains a positive public image for the organization through public-facing communication.
• Writes, reviews, and/or distributes press releases and other public-facing communication.
• Responds to information requests from media contacts.
• Establishes and maintains positive relationships with media outlets, consumers, government employees, and public interest groups.
• Arranges interviews for companys executives and management.
• Evaluates advertising campaigns to ensure consistency with the organizations public relations strategy.
• Develops and/or executes social media and content strategies to release information on the organization in a manner that will promote a positive public image.
• Performs other duties as assigned.

Required Skills/Abilities:

• Extensive knowledge of public relations principles and strategies.
• Excellent public speaking skills.
• Excellent written communication skills with a proven ability to write in a journalistic style that is customary for external publications.
• Excellent interpersonal and networking skills with the ability to build and maintain positive relationships with media contacts and outlets.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with the proven ability to meet deadlines.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Public Relations, Communications, Journalism, Marketing, or related field required.
• Two years of related experience required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.