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2025 Talent Trends

The 2025 Talent Trends report explores HR’s role in addressing recruiting challenges and highlights the strategies organizations are using to fill jobs, including upskilling and reskilling existing workers, using AI in the recruitment process, and relying on apprenticeship, internship, and mentoring programs.



Explore the 2025 Talent Trend Series

OUR PERSPECTIVES


Work

Nearly 70% of organizations still face challenges recruiting full-time positions.

Worker

Over a third of organizations train existing employees for hard-to-fill roles.

Workplace

Organizations with flexible work arrangements report less trouble recruiting than those without (22% versus 29%).

Executive Summary

Recruiting and hiring for full-time jobs remains challenging in 2025: Too few applicants, competition from other employers, and applicant “ghosting” (i.e., applicants suddenly ending all communication without an explanation) are leaving critical roles vacant. When these vacancies persist, the impact reaches far beyond the surface. Organizations see efficiency and productivity erode, driving up operational costs. Skill gaps limit bandwidth for innovation and strategic initiatives, slowing growth. Workers juggling multiple workloads may let quality standards slip, putting customer satisfaction at risk. For employees, staffing gaps can contribute to elevated stress, fewer opportunities for skill development, and declines in engagement. Over time, these pressures can weaken market position, damage your employer brand, and undermine sustained competitiveness. Addressing these challenges through targeted talent strategies and ongoing skill development is paramount to success, both for the organization and its workforce.

This report also sheds light on how organizations are innovating to adapt to the needs of changing workplaces, balancing short-term needs with long-term strategies, and equipping HR professionals with actionable insights to overcome talent challenges and drive sustainable growth.

Key Takeaways from the Series

Recruiting

Hiring Top Talent Is Still a Major Challenge for Organizations

More than two thirds of organizations (69%) are still struggling to fill roles, reflecting 2016 levels after peaking in 2022.

Recruiting Trends

Skills

Organization Growth and Tech Advances Are Driving the Need for New Skills

28% of organizations now require new skills for full-time roles, with 47% updating existing roles to include these skills.

Skills Trends

Recruiting Strategies

Amid Hiring Challenges, Organizations Are Turning to More Creative Solutions to Fill Positions

Social media tops the usage list of recruiting strategies by organizations (55%), though another strategy tops the list of recruitment strategy effectiveness.

Strategy Trends

AI in HR

The Role of AI in HR Continues to Expand

AI adoption in HR tasks climbed to 43% in 2025, up from the 26% reported by HR professionals in 2024.

AI in HR Trends

L&D Programs

L&D Programs Show Promise in Overcoming Talent Shortages

Internship programs are widely offered (69%), with 78% of HR professionals rating them as somewhat effective or very effective in addressing talent shortages.

L&D Program Trends

Methodology

The survey was fielded to a sample of HR professionals via SHRM’s Voice of Work Research panel from Feb. 3 to Feb. 12, 2025. For the purposes of this study, participants were required to be employed full-time or part-time for an organization and employed in HR. In total, 2,040 HR professionals participated in the survey. Respondents represented organizations of all sizes in a wide variety of industries across the U.S. Data is unweighted.

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