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“Tomorrowist” Podcast Episode

The Longevity Wake-Up: Prepare to Recruit, Retain, and Reskill an Aging Workforce

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  2. Audio Only

Demographic shifts and an aging workforce are transforming how organizations approach recruitment, retention, and career development. Now, older workers represent a significant untapped talent pool. From reskilling these employees to building intergenerational teams, this conversation with Avivah Wittenberg-Cox, CEO of 20-first, breaks down what business leaders need to know to tap into the longevity economy — and how to adapt before workforce shifts impact your organization.

Related to this Episode:

Age of Opportunity: Redefining Talent with the 65-and-Over Workforce

Access the report to unlock the potential of older workers and future-proof your workforce.

Rethinking Talent: Recruiting for the Workforce Ahead

Discover SHRM insights and strategies to attract, retain, and develop tomorrow’s top talent.


This episode is sponsored by:

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The podcast is just the beginning. The weekly Tomorrowist newsletter features articles on the trends redefining the future of work. Explore these must-read insights from the latest issue. Subscribe now to prepare your business for what's next.

News + Insights

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Research
Redefining Talent with the 65-and-over Workforce

Older workers, for the purpose of this research report, are people ages 65 and older who are currently employed part-time (i.e., less than 35 hours per week) or full-time (i.e., 35 or more hours per week) for an organization or are self-employed part-time or full-time.

An overhead shot of a group of employees from multiple generations  having pleasant discussions about their work.
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Feature
A Guide to Leading an Effective Multi-Generational Workforce

The workforce now contains a record number of generations, each with their own preferences and traits. Organizations need to develop an inclusive culture and processes that make the most of workers' skills at every age.

An overhead shot of a group of employees from multiple generations  having pleasant discussions about their work.
(opens in a new tab)
Feature
A Guide to Leading an Effective Multi-Generational Workforce

The workforce now contains a record number of generations, each with their own preferences and traits. Organizations need to develop an inclusive culture and processes that make the most of workers' skills at every age.

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Form
Attracting and Retaining Older Workers to Your Workplace

Learn how breaking down age bias can help organizations during the labor shortage.



Episode Guest

  • Guest headshot
    Avivah Wittenberg-Cox

    Avivah is CEO, writer, speaker, coach, consultant, change agent – depending on the call and the context. A global expert on 21st century leadership, gender and generational balance, longevity and the future of work and careers, she helps individuals and organisations manage the consequences and opportunities of the new gender and generational balance of workforces and consumers. Themes summarised in her graphic book Thriving to 100 – Through Life’s 4 Quarters and featured on her podcast 4-Quarter Lives and weekly substack, elderberries.

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Learn how rethinking hiring systems can unlock untapped talent and help build a stronger, more resilient, and future-ready workforce.

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