SHRM’s Annual Conference is becoming SHRM HR-X Live! — and if you have questions about what that means for you, this session is where we answer them.
Join us for a straight walk-through of the reimagined event: what the four days in Chicago actually look like, how you choose your dimension, how electives let you explore beyond it, and what it means to leave credentialed rather than just informed. We’ll also talk about what hasn’t changed — the energy, the fun, and the community of thousands of HR professionals that has always made this event worth the trip.
Come see what we’ve built, get a feel for the experience, and leave knowing exactly what your four days in Chicago can do for you. We’ll save plenty of time at the end for live Q&A — so bring whatever you’re curious about.
Most conferences inform you. This one credentials you. Come see the difference for yourself.
Meet the Presenters
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Tina Beaty
Tina Beaty changes the way people think, feel, and believe. Using integrated communications strategy and omni-channel execution, based on research and audience insights, she leads her team to change global behaviors.
She has launched products, shaped public opinion, introduced consumer awareness campaigns, and now works to shape the world of work. Why? Because most adults spend most of their waking hours at work and it should be an innovative, safe, fulfilling place to be.
As Chief Marketing & Experience Officer for SHRM, Beaty is responsible for the brand strategy, creative content planning, event experience, audience-centric approach across 7 segments, corporate communications, the management of SHRM's global B2B and B2C marketing execution, and the SHRM Speaker Bureau. As a change agent, Beaty has ushered in a six-part audience-centric model designing the marketing strategy for membership, products, and e-commerce solution sets while facilitating innovation in the martech stack and building out ABM capes. She was a main architect on the product development and go-to-market strategy for the new SHRM Executive Network targeting senior HR and business leaders maximizing the human capital in their companies at the enterprise and mid-market level. Prior to SHRM, her leadership of an integrated communications campaign for the Indexed Annuities Leadership Council helped changed perceptions of fixed indexed annuities, leading to a 30% increase in industry sales. She led Welch’s mealtime research PR campaign, shifting brand voice; counseled government clients in reaching a consumer audience through earned media; and placed executives, such as Carly Fiorina, on a national stage. Her storytelling has landed clients in The Washington Post, on Bloomberg, and the TODAY Show - just to name a few.
Additionally, Tina is an advisory board member for Miami University's (OH) journalism and communication school and is a president emeritus for Washington Women in PR. Previously, she was named to PR News’ Top Women in PR.
She is a 3x mommy-ninja as well as a real-life ninja, holding a black belt in Tae Kwon Do.
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Jamie Bosley
Jamie Bosley has served as Vice President of Event Strategy and Experience at SHRM since 2020. He is responsible for SHRM’s conference portfolio throughout North America. Prior to SHRM, Bosley was a boomerang employee with two stints at National Geographic, most recently serving as Director of Marketing and Engagement. He previously worked at RedPeg Marketing building brand activations and consumer experiences for clients such as Enterprise, Accenture, GEICO, TD Bank, and the Virginia Lottery. Hailing from Deep Creek Lake, MD, he moved to the Washington, D.C. area in 2006 to begin his career at The John F. Kennedy Center for the Performing Arts. He is a graduate of West Virginia University.
This session does not qualify for SHRM recertification credit.