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Mastering Seasonality: Strategies for Small Business Workforce Optimization


May 7, 2025 2:00 PM EDT

Register Now

Learn how to manage the operational hurdles that come with seasonal fluctuations and help your small business improve its year-round performance.

Seasonality — predictable changes in business and economic activities influenced by calendar and commercial seasons — can significantly impact small businesses, affecting workforce operations and efficiencies. Join our upcoming webinar in partnership with SHRM to explore how to manage these predictable changes in demand effectively, ensuring business continuity and growth.

Julie Develin, UKG Sr. Partner, HCM Advisory, and Susan Hurwitz, UKG Product Manager, will share insights into the challenges and opportunities presented by seasonality and strategies to optimize your workforce during peak and off-peak periods.

Key topics include:

  • Effects of seasonality on small business operations: Understand how fluctuations in customer demand can lead to staffing challenges.
  • Accurate forecasting: Learn how to predict seasonal workforce needs to avoid overstaffing or understaffing.
  • Best practices for recruiting, hiring, and training seasonal workers: Ensure your team is prepared to deliver exceptional service during busy periods.
  • Flexible scheduling and automated processes: Reduce administrative burdens and improve overall workforce efficiency.
  • Compliance requirements: Incorporate necessary regulations into your hiring strategy.
  • Effective onboarding and offboarding: Retain valuable seasonal workers for future peak periods or extend them to full-time employees, enhancing your reputation as a great place to work.
  • Leveraging technology solutions: Streamline workforce operations to handle seasonality fluctuations and maintain high productivity and customer satisfaction.

Meet the Presenters

  • Guest headshot
    Julie Develin

    Julie Develin, MSHRD, SHRM-SCP, is well-versed in the impact of employee relations, workplace flexibility, and workforce development on business operations. An experienced senior HR leader, Develin works as a Sr. HCM Strategic Advisor. In this role she works with organizations across the country on strategic workplace initiatives to enhance productivity, improve communication, and increase satisfaction across the workforce.

  • Guest headshot
    Susan Hurwitz

    Susan Hurwitz, UKG Product Marketing Manager, is a member of the UKG Ready product team with a focus on HR and talent management. She's passionate about helping small businesses create great workplaces by implementing best practices and harnessing the power of an all-in-one HR solution.

Webinar Sponsor
sponsor logo

This webinar is sponsored by UKG.

SHRM Recertification Provider

SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.

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