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Targeted online recruitment platforms are offering alternatives to legacy job boards.
Illustration by Steve Dininno for HR Magazine.
job boards becoming a boutique industry? The acquisition of Monster last year by
Randstad, as well as volatility in the HR technology market, has reignited
discussions in the recruiting blogosphere about the possible demise of the mega
jobs site model.
no one knows the ultimate fate of the big boards, it’s clear that they’re
facing stiff competition from niche websites segmented by industry, function
and region. Employers want solutions that deliver the best return on their
investment, says Chris Russell, a recruiting technology and job board
consultant with RecTech Media in Trumbull, Conn. Russell curates a free database of
more than 1,100 job boards.
are balking at [mega boards’] high prices and the many unqualified candidates
that they generate,” he says.
niche boards cater to geographic regions, membership associations, specialized
industries and types of contracts. Examples include AllRetailJobs, CollegeRecruiter, JobsInLogistics, Medzilla, GitHub, Minnesotajobs and the Society for Human Resource Management’s HR Jobs.
job boards are particularly useful for cutting through the clutter and finding
talent for hard-to-fill roles, specialized positions, specific industries—or to
tap into unique candidate audiences, such as military veterans,” says Susan
Vitale, chief marketing officer at Matawan, N.J.-based recruitment software
posting jobs or searching resumes on these sites, the employer has access to a
targeted pool of candidates on demand,” Russell says.
boards may not boast the traffic of mammoths like CareerBuilder and Indeed, but
their use often leads to lower cost-to-hire and higher quality-of-hire metrics because
they are more likely to attract highly coveted candidates with specialized skills
and relevant experience, experts say.
can be particularly effective for snagging candidates in high-demand technical industries,
for example, or in helping to ensure that companies meet their compliance goals
regarding diverse candidates and veterans, says Amber Hyatt, SHRM-SCP, director
of product marketing for SilkRoad, a talent management solutions provider in
recent survey conducted by iCIMS revealed that job boards for veterans are one
of the top resources used by individuals who served in the military when searching
for a new position. “Employers should make it a priority to showcase their
brand on these types of niche job boards to find and attract best-fit talent,”
Vitale says. Her company partners with job-distributing engines such as
JobTarget and eQuest to enable employers to post their jobs on multiple boards,
including niche sites.
targeted aspect is the main benefit, whether we are talking about an
industry-specific candidate or one where location is a big factor,” Russell
says. In his experience, staff at niche sites are also more approachable to
employers than staff at large boards and do more to engage their clients. “One
of the big ways they contrast with bigger sites is customer service,” he says.
A Targeted Approach
investing in niche recruitment solutions, know that your job descriptions must
be carefully tailored. “If you are going to a niche board and throwing up a
generic job ad and expecting big results, you’re probably going to be
disappointed,” says Jessica Nettleton, recruitment media strategist at
end-to-end recruitment services firm Decision Toolbox.
recruiters actively source from niche boards and proactively engage with
potential candidates, then [the boards] can be a huge value,” she adds. “It’s
not a ‘post-and-pray’ situation. You won’t reach the numbers that you would by
using a bigger job board, but you will probably reach the right candidates.”
employers of every size can attest, a good match is hard to find.
Checklist for Quality Hires
Roy Maurer is an online editor/manager at
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