Skip to main content
  • Personal
  • Business
  • Foundation
    Close
    • Global
    • India
    • MENA
  • mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
SHRM
  • Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Tiers
      • Professional
      • Student
      • Global
      • Executive
      • Enterprise
      Membership Benefits
  • Certification
    • SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • How to Get Certified
      • Eligibility Criteria
      • Exam Fees & Options
      • SHRM-CP
      • SHRM-SCP
      • Which Certification is Best for Me?
      • Recertification
      Prepare for the Exam
      • Exam Preparation
      • SHRM BASK
      • SHRM Learning System
      • Instructor-Led Learning
      • Self-Study
      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      Qualifications

      Gain a deeper understanding and develop critical skills.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

  • Events & Education
    • Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • SHRM26 Annual Conference
      • BLUEPRINT 2025
      • Talent Conference & Expo
      • Linkage Institute
      • The AI+HI Project 2026
      State Conferences

      Attend a SHRM state event to network with other HR professionals and learn more about the future of work.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Webinars
  • Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Legal & Compliance
      • Latest News & Trends
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • Workplace Technology
      • Workplace Violence Prevention
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

  • Community
    • Find a SHRM Chapter

      Easily find a local professional or student chapter in your area.

      • SHRM Northern California
      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      Volunteers

      Learn about volunteer opportunities with SHRM.

  • Shop
    • SHRM Store

      Shop for HR certifications, credentials, learning, events, merchandise and more.

      Workplace Essentials
      • SHRM Memberships
      • SHRM Certification
      • Specialty Credentials
      • HR Tools & Tech
      Education
      • Seminars
      • eLearning
      • Books
      Merchandise
      • Accessories
      • Apparel
      • Office & Home
Become a Member
Renew
Rejoin Now
Renew
Close
  • Personal
  • Business
  • Foundation
  • Membership
    back
    Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Tiers
      • Professional
      • Student
      • Global
      • Executive
      • Enterprise
      Membership Benefits
  • Certification
    back
    Certification
    • SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • How to Get Certified
      • Eligibility Criteria
      • Exam Fees & Options
      • SHRM-CP
      • SHRM-SCP
      • Which Certification is Best for Me?
      • Recertification
      Prepare for the Exam
      • Exam Preparation
      • SHRM BASK
      • SHRM Learning System
      • Instructor-Led Learning
      • Self-Study
      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      Qualifications

      Gain a deeper understanding and develop critical skills.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

  • Events & Education
    back
    Events & Education
    • Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • SHRM26 Annual Conference
      • BLUEPRINT 2025
      • Talent Conference & Expo
      • Linkage Institute
      • The AI+HI Project 2026
      State Conferences

      Attend a SHRM state event to network with other HR professionals and learn more about the future of work.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Webinars
  • Resources
    back
    Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Legal & Compliance
      • Latest News & Trends
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • Workplace Technology
      • Workplace Violence Prevention
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

  • Community
    back
    Community
    • Find a SHRM Chapter

      Easily find a local professional or student chapter in your area.

      • SHRM Northern California
      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      Volunteers

      Learn about volunteer opportunities with SHRM.

  • Shop
    back
    Shop
    • SHRM Store

      Shop for HR certifications, credentials, learning, events, merchandise and more.

      Workplace Essentials
      • SHRM Memberships
      • SHRM Certification
      • Specialty Credentials
      • HR Tools & Tech
      Education
      • Seminars
      • eLearning
      • Books
      Merchandise
      • Accessories
      • Apparel
      • Office & Home
Become a Member
Renew
Rejoin Now
Renew
    • Global
    • India
    • MENA
SHRM
mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
Close

  1. Membership
  2. Student Membership
  3. Member Recruitment
Share
  • Linked In
  • Facebook
  • Twitter
  • Email

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus convallis sem tellus, vitae egestas felis vestibule ut.


Error message details.

Copy button
Reuse Permissions

Request permission to republish or redistribute SHRM content and materials.


Learn More

Member Recruitment

November 14, 2023



Five Secrets to Successful Recruiting

To conduct successful chapter programs, you need to have enough chapter members to participate and to share the workload. Recruiting is a top priority for almost any kind of club. But how do you attract new members?

To conduct successful chapter programs, you need to have enough chapter members to participate and to share the workload. Recruiting is a top priority for almost any kind of club. But how do you attract new members?

  1. Set a goal.
    Before you jump into a recruitment campaign, spend some time with your current members assessing where you are now and where you would like to be. Set some membership goals for the year. The Society requires its student chapters to have at least 8 national student members; this should be your minimum goal. Think about the programs you plan to sponsor. How many members will you need to work on and attend these activities? Depending on the size of your school and your chapter's objectives, you might set a goal of 10, 20, or 50 members.

  2. Define your target market.
    If you have taken a marketing class, recruiting gives you the opportunity to use what you have learned. Begin by defining your "target market". Who are your potential members? Are they human resource, management, or psychology majors? Are they seniors or freshmen, graduates or undergraduates? It is important to know who your "market" is, so you can determine the best way to appeal to those people. For example, if you are approaching management majors, you might emphasize how important it is for future managers, not just HR professionals, to be knowledgable about issues like interviewing techniques, compensation, and employee motivation.

  3. Remember "WIIFM."
    Once you have defined your market, you should do some brainstorming on why those people might want to join SHRM. Remember the old sales adage: "people are all tuned to the same radio station, WIIFM- What's In It For Me?" When we decide to join a club we do so because we believe we will get some benefit out of it. The benefit might be getting a job when we graduate, gaining experience to help us in our future career, or simply social interaction and fun. To reach new members, you must demonstrate to them the benefits they will get (what's in it for them) when they join. Emphasize these benefits when you advertise or promote the chapter.

  4. Make it easy for people to join.
    Posting club flyers and advertising upcoming meetings are terrific ways to get the word out about your chapter. But responding to a flyer takes a lot of effort. Students must call someone, leave a message, or come to a meeting where they may not know anyone. Remember that people are busy and tend to procrastinate. The easier you can make it to contact the club and to join, the more members you will get.

    In addition to posting announcements, try handing out flyers in person. You can introduce yourself and answer any questions right on the spot. You can even have a supply of applications and brochures available for people interested in joining. Many chapters set up tables at career fairs, freshmen orientations, or student activities booths. These are all excellent ways to publicize your club and to make personal contact with potential members. If you do post flyers with a contact name and number, be sure there is an answering machine available, and be sure the calls are responded to promptly.

  5. Gain faculty support.
    Many of the most successful chapters have cultivated strong faculty support. If HR and business professors believe your club is worthwhile, their endorsement can help you gain a lot of members. Invite key faculty members to club events so they can see first-hand the educational value of your activities. Set up appointments and meet with professors to explain SHRM and its purpose, and to ask for their help in "getting the word out." Your chapter advisor may be able to assist you in educating faculty members about SHRM.

    Once they have a positive view of your chapter, many professors will announce club meetings in their classes or advising sessions and encourage students to attend. Others will allow club members ten minutes to come into their classes and make brief presentations promoting the club. This is a terrific way to reach potential members.

    To make presentations, prepare a brief talk about the benefits of SHRM membership, contact your professors and schedule time to visit their classes. Go in teams of two and take SHRM applications and brochures to distribute to interested students. Be prepared to answer any questions and to explain what you personally have gained from your SHRM membership. Making presentations to classes will not only bring in new members, but will also give you valuable practice in public speaking and persuasion, both essential business skills.
​The bottom line:
No matter how many new members you attract, they won't stay unless your chapter is offering them something of value. Remember the line from the Kevin Costner movie Field of Dreams: "Build it and they will come." Work on building a strong, active chapter with exciting programs and the members will follow.

Looking for more ideas? Try these.
50 Great Recruiting Ideas
Student Chapter Idea Book​

Return to the Table of Contents​


Artificial Intelligence in the Workplace

​An organization run by AI is not a futuristic concept. Such technology is already a part of many workplaces and will continue to shape the labor market and HR. Here's how employers and employees can successfully manage generative AI and other AI-powered systems.



Related Content

Kelly Dobbs Bunting speaks onstage at SHRM24
(opens in a new tab)
News
Why AI+HI Is Essential to Compliance

HR must always include human intelligence and oversight of AI in decision-making in hiring and firing, a legal expert said at SHRM24. She added that HR can ensure compliance by meeting the strictest AI standards, which will be in Colorado’s upcoming AI law.

(opens in a new tab)
News
A 4-Day Workweek? AI-Fueled Efficiencies Could Make It Happen

The proliferation of artificial intelligence in the workplace, and the ensuing expected increase in productivity and efficiency, could help usher in the four-day workweek, some experts predict.

(opens in a new tab)
News
How One Company Uses Digital Tools to Boost Employee Well-Being

Learn how Marsh McLennan successfully boosts staff well-being with digital tools, improving productivity and work satisfaction for more than 20,000 employees.

HR Daily Newsletter

Stay up to date with the latest HR news, trends, and expert advice each business day.

Success title

Success caption

Manage Subscriptions
Our Brands

SHRM Foundation Logo
SHRM Executive Network Logo
CEO Circle Logo
SHRM Business Logo
SHRM Linkage Logo
SHRM Labs
Overview

  • About SHRM
  • Careers at SHRM
  • Press Room
  • Contact SHRM
  • Book a SHRM Executive Speaker
  • Advertise with Us
  • Post a Job
Advocacy

  • Workforce Development
  • Workplace Inclusion
  • Workplace Flexibility & Leave
  • Workplace Governance
  • Workplace Health Care
  • Workplace Immigration
  • State Affairs
  • Global Policy
  • Advocacy Team
  • Take Action
  • Generation Cares
  • The Section 127 Coalition
Member Resources

  • Ask An Advisor
  • SHRM Newsletters
  • SHRM Flagships
  • Topics & Tools
  • Find an HR Job
  • Vendor Directory

© 2025 SHRM. All Rights Reserved
SHRM provides content as a service to its readers and members. It does not offer legal advice, and cannot guarantee the accuracy or suitability of its content for a particular purpose. Disclaimer

Follow Us

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • YouTube

  1. Privacy Policy

  2. Terms of Use

  3. Accessibility

Join SHRM for Exclusive Access to Member Content

SHRM Members enjoy unlimited access to articles and exclusive member resources.

Already a member?
Free Article
Limit Reached

Get unlimited access to articles and member-exclusive resources.

You've reached the limit of 1 free article this month. Join to access unlimited articles and member-only resources.

Already a member?
Free Article
Exclusive Executive-Level Content

This content is for the SHRM Executive Network and Executive Content Subscription members only.

You've reached the limit of 1 free article this month. Join the Executive Network and enjoy unlimited content.

Already a member?
Free Article
Exclusive Executive-Level Content

This content is for the SHRM Executive Network and Executive Content Subscription members only.

You've reached the limit of 1 free article this month. Join and enjoy unlimited access to SHRM Executive Network Content.

Already a member?
Unlock Your Career with SHRM Membership

Please enjoy this free resource! Join SHRM for unlimited access to exclusive articles and tools.

Already a member?

Your membership is almost expired! Renew today for unlimited access to member content.

Renew now

Your membership has expired. Renew today for unlimited access to member content.

Renew Now

Your Executive Network membership is nearing its expiration. Renew now to maintain access.

Renew Now

Your membership has expired. Renew your Executive Network benefits today.

Renew Now