Building a Winning Benefits Strategy for 2025

Harlyn Kassardjian is the Director of Strategy and Business Operations at Betterment, where she builds sustainable processes and brings cross-functional strategy to life. Kassardjian has worked at Betterment for seven years and built out the 401(k) compliance and operations teams that support 401(k) plan sponsors and participants. Prior to joining Betterment, she worked at J.P. Morgan Private Bank, supporting ultra-high net worth families and select non-profit organizations.

Brandon Weber is the Co-Founder and CEO of Nava Benefits, a modern benefits brokerage on a mission to provide high-quality, affordable access to healthcare to all Americans. By melding cutting-edge tech solutions with deep industry expertise, Nava aims to fix healthcare, one benefits plan at a time. Prior to Nava, Weber co-founded VTS, a tech-driven leasing and asset management platform that transformed the commercial real estate marketplace. Trusted by over 45,000 brokers and asset managers around the globe, it's now used in over 50% of all office buildings in the United States and is consistently ranked one of New York's best places to work.

Robert Santos is Founder and CEO of Arrowroot Family Office, LLC. He is a leading expert in wealth management with over 20 years of experience providing holistic financial solutions to institutions, entrepreneurs and multi-generational families. In his role, he has redefined wealth management through innovative strategies, technology integration and personalized services. Santos’ extensive background spans wealth advisory, M&A, succession planning and fund management, making him a trusted advisor to clients navigating complex financial landscapes.

Brett Addis is Practice Director, Human Capital Advisory at Moss Adams. He has worked in human capital management consulting and HR disciplines since 1997, partnering with global HR organizations on process, technology and people transformations across industries. He is dedicated to helping clients navigate digital transformations, enhance customer experiences, optimize operations and improve team performance. Addis has successfully implemented strategies to reduce costs, streamline processes and build high-performing teams. A thought leader and author of Workforce Disruption, Addis frequently shares insights at regional and national conferences. Before joining Moss Adams, his roles included Global Vice President of HCM Transformation at SAP, HCM Practice Leader at Appirio, HCM Managing Consultant at Korn/Ferry and Vice President of HR and Talent Acquisition at Washington Mutual Bank.

Kumud Sharma is Chief People Officer at Betterment. She is a strategic HR professional with a strong understanding of global business and the ability to help organizations strengthen and grow at a fast pace. She has over 25 years of human resources experience designing and executing world-class HR initiatives to align with and support business objectives. She has a reputation as a great collaborator, listener and champion for diversity. Prior to Betterment, she held senior HR positions at high growth companies in tech, healthcare and education.