Artificial intelligence can be a great accelerator for productivity in the workplace, but not if it’s misused to appropriate others’ likenesses. California has enacted two laws to protect entertainers from such misuse. We’ve gathered articles on the news from SHRM and other outlets.
Two Bills Signed
California Gov. Gavin Newsom signed two bills into law to help actors and other performers protect their digital replicas in audio and visual productions from AI.
One of the bills safeguards performers in the writing of contracts when it comes to the use of AI. The other protects deceased performers who may be digitally replicated or imitated long after their deaths by requiring the consent of their estates.
Inspiration from Actors’ Strike
Inspired by the Hollywood actors’ strike last year, which was partly over concerns that studios would use AI to replace workers, one of the two new laws will allow performers to back out of contracts containing vague language that might allow studios to freely use AI to clone their voices and likenesses. This law is set to take effect in 2025.
California is among the first states to establish protections for performers regarding the misuse of AI. Tennessee, a major music industry hub, enacted a law protecting musicians and artists in March.
(AP)
Election Ads Law Signed
Newsom also signed into law a bill that requires election advertisements to disclose whether they use AI-generated or substantially altered content.
‘Deepfake’ Bills Enacted
In addition, Newsom has signed three AI bills aimed at preventing the misuse of sexually explicit impersonations powered by AI known as “deepfakes.” California’s new laws add to efforts in dozens of states to limit the spread of AI fakes in election advertisements.
(The Hill and The New York Times)
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