SHRM developed this guide using the same general-purpose AI tools it describes. The prompts are intended as starting points and may need to be adapted, reviewed, and validated for your specific use case.
AI can help you get more done with the HR work you already do, from drafting and summarizing to organizing information and generating ideas. But it does not know your organization, your people, your policies, or your obligations unless you provide that context. This prompt gives you a starting point, with space to add the unique information AI needs to support your work.
Prompt — Turn Job Descriptions Into Job Ads
Replace everything in brackets before you run the prompt.
Rewrite this job description as a job advertisement.
Job description:
[PASTE]
Target candidate: [who they are now, the type of organization they likely work at, what would make them consider a move]
Channel: [LinkedIn / Indeed / careers page / niche board]
Length limit: [words or characters]
What genuinely makes this job good: [be honest and specific — the team, the scope, the problem, the flexibility]
Rules:
- Lead with what the person will do and why it matters, not with a description of our company.
- Concrete over abstract: name the actual work, tools, and scope.
- No cliches: skip "passionate," "dynamic," "rockstar," "fast-paced," "wears many hats," and "work hard, play hard."
- Do not invent benefits, compensation, flexibility, or culture claims I have not given you.
- Do not write legally required language. I will paste in the approved pay range and EEO statement manually.
Then provide:
1. Five alternative opening sentences.
2. What a candidate would infer about this workplace from the ad, including anything unflattering.
Write in plain, everyday language. Do not use jargon or invented terms; if a simpler word exists, use it.
Optional, if available: give the AI your organization's style guide, brand voice guide, or writing standards document alongside this prompt so the output matches your organization writes.
Check Before You Publish
Before you publish, review the AI-generated draft carefully. You are responsible for the final version.
- Check facts, figures, dates, requirements, and other details against the information you supplied or the original source.
- Paste in any legally required or compliance-sensitive language yourself. Do not let AI generate it.
- Confirm nothing was invented, assumed, or taken out of context.
- Verify that the final version reflects your organization, your audience, and the purpose of the work.
Use your judgement as an HR professional. AI can assist with the work, but you make the final call. Looking for more prompts? Explore the AI Prompts Guide for HR for more prompts and templates to support your HR work.
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