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SHRM Announces Zig Serafin Qualtrics CEO as Main Stage Speaker for SHRM Annual Conference and Exposition 2023 (SHRM23)

ALEXANDRIA, VA – Today, the Society for Human Resource Management (SHRM) announced Zig Serafin, Chief Executive Officer of Qualtrics will join the SHRM Annual Conference and Exposition 2023 (SHRM23) as a Main Stage speaker for the Opening General session.   

The largest HR conference in the world, SHRM23 will take place in Las Vegas, Nevada and virtually June 11-14th, 2023. Zig will lead the Opening General session titled, “Looking back, leading forward: Building a destination workplace from managing people to managing opportunity and why experienced employers listen and act at scale.” The session will explore why tomorrow’s leaders must understand and commit to the essential values of their people. 


Data has shown that workplaces prioritize the employee experience by listening and acting on experience data yield nearly two and half times greater retention, which is why I’m thrilled to welcome Zig Serafin to SHRM23.” shared Johnny C. Taylor Jr., SHRM President and CEO. “His experience and expertise leading Qualtrics will be incredibly valuable to HR professionals as they work to manage people and opportunity.” 


Zig helped Qualtrics create and become the leader of the experience management (XM) category, changing the way organizations manage and improve customer and employee experiences. He has led the rapid growth of Qualtrics to over 18,750 customers, and he led the team that took Qualtrics public under the ticker symbol ‘XM’ with an IPO valuation of $15B. Previously, he was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, at the time the largest private enterprise software acquisition ever.  Zig sits on the board of Qualtrics and the board of Moody’s. Zig joined Qualtrics as Chief Operating Officer in 2016 and was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.  


Zig will join a line-up of over 200 speakers at SHRM23, which will be offered both virtually and in-person. Other Main Stage speakers include Mitch Albom and Johnny C. Taylor Jr., with more announcements coming soon. Content tracks include compensation, benefits, and well-being, diversity equity an inclusion, employment law, global HR, HR technology, talent management, workplace culture, and more.  


To view more information about SHRM23, visit: 

To request complimentary press credentials for SHRM23, please contact:  


About SHRM 

SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today's evolving workplaces. More than 95 percent of Fortune 500 companies rely on SHRM to be their go-to resource for all things work and their business partner in creating next-generation workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. Learn more at and on Twitter @SHRM. 


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