The buying committee for learning technology has changed quietly, structurally, and faster than many HR leaders expected. New Go1 research surveying 950 senior IT, Finance, Procurement, Legal, and Compliance leaders found that cross functional involvement in learning decisions has risen sharply over the past two to three years. Today, 88% of IT leaders, 82% of Finance leaders, and 83% of Legal leaders say they are significantly more involved in evaluating learning tools than they were previously. Learning technology is no longer viewed as an L&D decision alone. It now sits inside broader conversations around security, governance, integration, procurement, and risk. The opportunity for HR is that confidence in L&D has increased alongside that visibility. The challenge is that increased visibility has not translated into ownership. Very few cross functional leaders believe HR or L&D should independently lead decisions around AI powered learning infrastructure.
In this session Go1 discusses their recent report findings focussing on the structural shifts reshaping the learning technology buying environment, what today’s expanded buying committee actually cares about, and how HR leaders can build stronger alignment across stakeholders to move faster on strategic learning investments while reducing friction and complexity.
Learning Objectives
Participants will learn how to:
- Identify the structural shifts expanding the learning technology buying committee, including the growing role of IT, Finance, Procurement, Legal, and Compliance.
- Understand how cross functional stakeholders evaluate learning investments through the lenses of security, integration, ROI, governance, and operational complexity.
- Apply practical strategies for engaging stakeholders earlier, building alignment, and accelerating more confident learning technology decisions.
Meet the Presenters
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Sarah Budd-Katz
Sarah Budd-Katz is a go-to-market strategist with 6+ years of experience in product marketing, sales enablement, and GTM strategy for growth-stage technology companies. She specializes in HR technology, L&D strategy, and enterprise learning ecosystems. She holds a Graduate Certificate in Strategic Innovation and Change Management from the University of Denver and a B.S. in Business Administration from the University of Colorado Boulder.
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Ann Hussey
Ann Hussey is the Director of Product Marketing at Go1, where she leads go-to-market strategy for Go1's learning and workforce development solutions. She shapes how organizations build skills, stay compliant, and develop their people through connected, personalized experiences. Ann specializes in translating complex product capabilities into clear business value for HR and L&D buyers. Before Go1, she held product marketing roles at Uber and Twilio, focused on scaling complex technology platforms.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.